Life, 1922-10-05 · page 32 of 36
Life — October 5, 1922 — page 32: what you’re looking at
What you’re looking at
This page mixes theatrical criticism with advertisements and travel promotion, typical of 1920s Life magazine content. **"The First Hundred Nights"** is a humorous essay by O.B. (likely Jack Lait, mentioned in the text) complaining about Broadway theater conventions. The author loves attending plays—referencing contemporary hits like *Ziegfeld's*, *The Bat*, *Lightnin'*, and *Bull Dog Drummond*—but satirizes the arbitrary ten-minute intermissions. His complaint: whether the play is good, bad, or mediocre, the wait serves no purpose except frustrating audiences. The essay mockingly notes the absurdity of mentioning Prohibition (illegal alcohol) as a reason for breaks. **"At a Woman's Luncheon"** presents a brief comic dialogue where Louise and Julia discuss dressmakers and religions, with Julia's punchline exposing Louise's vague thinking. The page is otherwise dominated by **advertisements**: Listerine antiseptic (promoting germ-prevention for sore throats), Extract liqueur, and a U.S. Shipping Board promotion for Orient travel via Seattle. These ads reflect 1920s consumer culture and government shipping interests post-WWI.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
- LIFE The First Hundred Nights AM a playgoer. I see them all, good, bad, and Ziegfeld’s. I love the nature studies, The Bat, The Cat and The Canary, Lightnin’. I love the economic problems The Gold Diggers, Peggy Hopkins. I love the mystery plays and players, Bull Dog Drummond, Raymond Hitchcock— Tell me, how do they get away with it? stan I love them all, good, bad, and Jack cent Lait’s. hou: And now I want to know, will Why do they have ten-minute waits with between acts? S Fy | Ifthe play is bad, why not hurry and br eo ‘li ore throat is a get it over? q sa d a ] | If it is good, and I am all excited, the anger signa | Why keep me waiting ten minutes ay S you know, many illnesses | To learn what happens next? ‘ z start with sore throat. The | If the play is indifferent ne mouth is an open door to disease Could it be more so by simply drop- une germs. feniael Higa - ping curtain S d : So, particularly at this time of And saising it again Ov insi year, it is wise i near 7 . er the Spee ute the year, it is wise precaution to Denoting lapse of ten seconds while on use Listerine systematically. G di _ ted ‘ . dion Recognized for half a century same audience-is counted out f RE you planning to travel in The 16 as the standard, ‘| Why are intermissions? Orient? Then send the information hee safe household There is no place to go during them blank below. Find out about the short the ee ania a “ill i Though there would be if I wanted American route from Seattle on magnifi- antiseptic, it wi : ae iach cent U. S. Government ships, 21,000 ton | help you and the bs i | To mention Prohibition. displacement oil-burners! Seattle is the bor embers of your SPI : But why mention it? terminus of four great railroads whose dete m y ¥. y cs m family ward off € AG: Isn’t it unspeakable? fares have recently been reduced 20%! stra many forms of N i O. B. These great ships are operated for the I throat trouble 27mt hare sore throat | | | Government by the Admiral Line, famous play : ¥ erga ae . 7 % for service that is unsurpassed on the seas. a) that so often anticipate more Ata Woman ‘8 Luncheon Your ships make the fastest time-over the afc serious ills. Louise: I think one is as good as short ‘Speed Route. ’’ Seattle to Yoko- per » + h and P per: anne pi ieeinger roar oe another. hae J is only Hd ads A actual sal: soit ga » ia: Y Rate Send the information blan = caution. Thousands of _ families Jutta: ., Nott think all dressmakers for details today. kno have made it a part of their morn- are equal? i ing and evening toilets—as regu- | “Heavens, no! I thought you were Write for Booklet larly as using the tooth brush. talk 1 igi an | ; imp . alking about religions. Your Government wishes the name of and Ask your best friend every prospective traveler, If you are he about this, if you dare i= considering an ocean voyage anywhere ie aaee ‘ send the information blank now for th: the Halitosis (the medical term for Government's valuable booklet of authen- 4 unpleasant breath) may cause tic travel information and description of : you many an unhappy moment. the U. S. Government ships. the Because it is jus' something you aly &) . b des may suffer INFORMATION BLANK 7 fromunawares. S. Shipping Board rev And it is so Information Offieg Washington, D.C intimate a | qa ____. mu Please send without obligation the U. matter your ment Booklet Siig care facts. oe i ron’ 2 trip toThe Orient to Europe L)to South Amer friends won't icaC). I would travel Istclass) 240) 340). Goir Your mirror can’t mention it to alone C) with family C) with others 0. I bave ¢ tell you finitely decided to go. 1am merely consideri. you. ly Using Listerine systematically, how- ARS UT of { the trip O ever, will set your mind at ease. It holic Cordial is made with JF1 go date will be about ___— defeats most forms of halitosis im- the contents of each of these My Name mediately. Then you know you are not little boreles. . — <<. - offending or embarrassing your friends From Nancy, France, in 25 7 =| Business or Profession " or associates. Use Listerine and be on flavors. Use the fruit favors = Weiiten wen the safe and polite side. — Lambert for pudding sauces. ‘ Pharmacal Company, Saint Louis, U.S.A. If your Dealer cannot su you send us his name an , for-rial boule and ¢ copy of jf “Original Recipes” our in- oF For accommodations and sailings address lecal agent or 7 ee The Admiral Line 4 f =. i tate Street iS Restarrant & Wine Go. {id U. S. WiipbING BOARD Local Bistebetins Deasel _ Emeeeenten Information Office 2407. Washington .D. C. YY comicbooks.com