Life, 1922-09-28 · page 3 of 36
Life — September 28, 1922 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **mail-order book advertisement**, not satire. It's disguised as a "culture test" challenging readers to identify 25 portraits of "great men"—a marketing gimmick to sell a 25-book collection about famous historical figures. The portraits appear to include philosophers, authors, scientists, and military leaders, though specific identities are difficult to confirm from the image alone. The advertisement emphasizes that owning these books will demonstrate cultural sophistication and prepare readers for "commanding positions in life." This reflects early 20th-century attitudes linking intellectual consumption to social status. The "test" format is manipulative—it shames readers into purchasing to prove their knowledge. The price ($1.95 for all 25 books) suggests this targeted middle-class aspirants seeking self-improvement through reading.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ta he 4 1 J How Many of wo) | These Great Men Can You Name? (How many of them do you really know?) A simple, interesting Culture Test which will show you just how well you are equipped to take a commanding position in life F we had surrounded this announcement with portraits of Rodolph Valentino, Gloria Swanson, Mary Pickford, Babe Ruth, Jack Dempsey and Charlie Chaplin, there is no doubt whatever that the average reader would score 100%—and say “That's easy." But, we feel sire you Will agree when we say that such krowiedge. desirable a3 it may be. is not a test of one’s degree of culture. nor mean that wour mental equipment is above par. This is not said in a slighthig way. It is important, however, to know the world’s truly great men Here on this prge are really great_men. Do you know them? How many can you name? You should be able to name all of them if you want to be looked upon as cultured. . Do not tHink we have placed before you a lot of vision- ares and, abstrat hilosophers. We have seiected the great thinkers and doers of the world—men who help you and improve you and enable you to win in the battle of life. Without these great men, we would still be intel- lectual barbarians, yet, unfortanately, there are only a few who really know these men. Our purpose in placing these portraits before you 1s not 80 much to have you identify these men as to have you ask These 25 Books Will Acquaint You With Great Men Bacon's Essays—These essays contain much sound wisdom and will forever hold. Tolstol—His ideas will direct you in many a profitable path of thought. Life and Character—Goethe—The fruit of his study and observation is explained in this volume. The Trial and Death of Socrates—This is dramatic litera- ture as well as sound philosophy. Meditattons of Marcus Aurellus—‘This old Roman Emperor paragon of wisdom and virtue. He will help you. Ghosts—Honrik Ibsen—One of the most enlightening treat- ments of the domestic problem ever penned. Tales of Mystery—Edgar Allan Poe—The greatest stories ever penned by this strange American genius. The Man Who Would Be King—Kipling—A famous work of fiction by @ brilliant contemporary. ‘The (Country of the Blind—H. G. Weils—The best story ever written by the author of “The Outline of History.” Julius Caesar: Who He Was and What He A-eomplished— ‘A thorough review of this great man’s life. Voltaire—Victor Hugo—A great Frenchman's estimate of ‘one of the greatest figures in the world of literature War Speeches of Woodrow Wilson—An easy way to learn about America’s position in the World War. Bismarck and the German Empire—The story of his event- ful life and how he organized the German Empire. 25 BOOKS—2144 PAGES—ONLY $1.95—SEND NO MONEY If these 25 books were issued in the ordinary way they might cost you as much as a hundred dollars. We have decided to issue them so you can get all of them for the price of one ordinary book. That sounds inviting. doesn’t itr And wo mean it. too. Here, are, twenty-five, books; containing 2144 pages ‘of text, all neatly printed on good book paper, 3% x 5 inches in size, bound securely in blue card cover’ paper. You can take these 25 books with you when you go to and from work. You can read them in your spare moments. You can slip four or five of them into a pocket and they will not bulge. You can investigate the best_and the soundest ideas of the world’s greatest_men— and the price will be so low as to astonish you. No, the price will not be $25 for the 25 volumes. Nor will the price be $5. The price will be even less than that sum. yourself these questions: “Do I know what these great men did?—Do T know what these great men thought?” If you cannot. In a few apt sentences, quickly outline who the: great men are and what they accomplished, then vou ai Droving to yourself the fact that you need the help they are *ble to render you—a help tha! will bring you the be- ginning of real culture and the satisfaction of laying a Sound foundat‘on to your min1 and recognition frends as being a superior thinker, ‘This test which you may apply to yourself will decide just, how badly yeu need “GREAT MEN'S LIBRARY” which we are listing below, and wiiich we sre geing to offer to you at an absurdly low price. In fact. the price is so reasonable ad so inviting that ‘there will be no excuse on the grounds of expense. Once you have absorbed the contents of these twenty-five books. we know you will be on the road to culture. — The books’ listed are all simple works. even if they are great—all great things are simple. However, these books fre so charming anid the reading of them so fascinathig that you will agree with us that the task of acquainting one’s self with the great masters of the world is nothing more than spare-t:me recreational reading. Here are the twenty-five books: Ol:ver Cromwell—A careful and authentic review of his life and the times in which he lived. Abraham Lincoln—His greatest and most significant speeches and letters. Dante—His life and a complete review and analysis of his great poetry. Life of Samuel Johnson—Macauley—Tho best biography ever written about this great and_ student. Cho'ce of Books—Thomas Carlyle—In this lecture Carlyle tells what and how to read. Napoleon's Maxims—This book will open Napoleon's mind to you and give you his opinions on life, war, women and love. Poems of Walt Whitman—A careful selection of a great American’s masterpieces. From Monkey to Man—A comprehensive review of the Darwinian theory. Reflections on Modern Science—Professor Hurley's reflec- tions definitely add to your knowledge. The Prince of Peace—Willlam Jennings Bryan—Views on religion, war and evolution. Rules of Health—Plutarch—An ancient philosopher with a common sense view of right living. Life of Shakespeare and Analysis of His Plays—An au- thoritative review of his life and an illuminating analysis of his works. Yes, wo mean it. Belfeve it or not. the price will be only $1.95 for the entire Great Men's Library. ‘That's less than a dime a volume. In fact, that 1s less than cight cents per volume. Surely no ofie can claim he cannot afford to buy the best. Here 1s the very best at the very least. Never were such great works offered at so low a price, All you have to do is to sign your name and address on the blank below. You don’t have to send any money. Just mail us the blank and we will send you the 25 volumes described on this page—you will pay the post= man $1.95, plus postage. And the books” are yours. — Positively no further payments. If you want to send cash with order. please send money order or check ‘for $2.30 and the books will be sent postpaid. Haldeman-Julius Company, Dept. E 15, Girard, Kan. Haldeman-Julius Company, Dept E15, Girard, Kansas. I want the 25 books of the Great Men's Library listed on this page, I Want you to send me these 25 books by parcel post. On delivery I will Day the postman $1.95, plus postage, and the books are to be my property without further payments of any kind. Name ... Address ........ ONT sssssnece: -State.. Note: Persons living in Canada or other foreign countries cash ($2.50) with order wt Od comicbooks.com