Life, 1922-09-28 · page 4 of 36
Life — September 28, 1922 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It promotes Packard's new Single-Six Coupe automobile. The large image shows an elegant car parked on a tree-lined road at dusk or dawn, establishing an aspirational, romantic mood. The text emphasizes Packard's manufacturing innovation: they've applied mass-production economies (previously associated with lower-quality cars) to maintain Packard's reputation for excellence while reducing costs. The marketing claim is that no other manufacturer can combine high quality with competitive pricing. The tagline "The Man Who Owns One" reinforces the luxury brand positioning—ownership signifies taste and success. This reflects 1920s automotive advertising strategy: presenting cars as lifestyle symbols while highlighting technological and economic superiority.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SINGLE~ S1X COUPE USSR ano OSE With the advent of the Single-Six, Packard brought about a complete reversal of fine- car manufacture. Instead of limited production, Packard now applies the sound principles of larger production, and its resulting economies, to a car of the very highest quality. Instead of high manufacturing costs, and lower values in the product, it accomplishes lower manufacturing costs, and far higher values in the product. It is safe to say that no plant in the world, producing a car of Packard’s quality, could go farther in this direction. The Packard organization is skilled and experienced in the finest kind of work. Packard precision-machine equipment is not excelled. Working to the high Packard standard of excellence, but on a basis of costs now analyzed and budgeted almost to the penny, Packard is enabled to embody in the Single-Six a height of value hither- to unattained in the field of fine cars. Five-Passenger Touring, 82485; Seven-Passenger Touring, $2685; Runabout, 2485; Sport Model, #2650; Coupe, 83175; Five-Passenger Sedan, #3275; Seven-Passenger Sedan, #3525; Five- Passenger Sedan Limousine, $3325; Seven-Passenger Sedan Limousine, 83575; at Detroit The Packard Twin-Six provides a quality of motoring beyond which it is not possible to go. Truck users know there is profit in hauling with Packard Trucks. All Packard upkeep is made still more economical by Packard standardized service PACKARD comicbooks.com