Life — September 28, 1922 — page 2: what you’re looking at

What you’re looking at

# Michelin Cords Advertisement This page is **primarily a commercial advertisement**, not satirical content. It promotes Michelin Cord tires, published in Life magazine's September 28, 1922 issue. The ad features a large photograph of a Michelin tire on a wheel, with the Michelin mascot (Bibendum, the "Michelin Man") shown in a small inset cartoon labeled "The proof of the pudding is the eating." The text's main sales pitch is that **Michelin Cords cost the same as ordinary tire brands** despite their superior quality—a direct appeal to price-conscious motorists. A sidebar note mentions the new "Ring-Shaped Tube" with angle-valve for easier inflation. The manufacturer's location (Milltown, N.J.) and the call to "ask your dealer for comparative prices" emphasize affordability as the competitive advantage.