Life, 1922-09-28 · page 2 of 36
Life — September 28, 1922 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a commercial advertisement**, not satirical content. It promotes Michelin Cord tires, published in Life magazine's September 28, 1922 issue. The ad features a large photograph of a Michelin tire on a wheel, with the Michelin mascot (Bibendum, the "Michelin Man") shown in a small inset cartoon labeled "The proof of the pudding is the eating." The text's main sales pitch is that **Michelin Cords cost the same as ordinary tire brands** despite their superior quality—a direct appeal to price-conscious motorists. A sidebar note mentions the new "Ring-Shaped Tube" with angle-valve for easier inflation. The manufacturer's location (Milltown, N.J.) and the call to "ask your dealer for comparative prices" emphasize affordability as the competitive advantage.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tern: Fidlished Weekly by Tite Pebllshing. Entered as Second Class Matter June 8, 1883, at the Post Office at New York, Cuanies Dana Grsson, President Company at 598 Madi NY. N, X., under. the act of March 34, 1879. ‘Printed in New York, U.S.A. Gronce B. Ricuaupson, ‘hanual Sub on bis Dulles ed_as Second Class Matter at the Post Office Department, Vol. 80, No. 2082, September 28, i922, Copyright, 1922 LIFE, in the United States, ‘England and the British Possessions B. F. Pnovanpiz, Western Manager L MICHELIN SS (e — eee | ee Ce Michelin Cord Tire on Michelin Wheel Mosr motorists know of the unique quality of Michelin Cords, but not so many know i i To Users of Di } that Michelins cost no more ze Uae) De L thanordinary makes. Ask your Michelin Ring:shaped . . ith angle-valve — dealer for comparative prices making inflation easy from the outside of MICHELIN TIRE CO. MILLTOWN, N. J. the wheel. =e | EN comicbooks.com