Life, 1922-09-21 · page 3 of 36
Life — September 21, 1922 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content** — it's a straightforward advertisement for Goodrich Silvertown Cord Tires, occupying the full page in *Life* magazine. The ad makes three numbered claims about why Silvertown tires are "preferred": 1. They're described as "the pioneer cord tire of America" with a history of innovation 2. Made by a company with 52 years' rubber manufacturing experience 3. Consistent quality — "The name of Silvertown is always a symbol of quality" The tagline promises the tire is "BEST IN THE LONG RUN." A large photograph of the tire itself dominates the left side, showing its tread pattern clearly. This represents early automotive advertising, emphasizing brand heritage and reliability to emerging car-owning consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Why the Silvertown is preferred [1] The Silvertown is the pioneer cora tre of America. Its history is the record of every important development in cord tire construction. From the start it gave the motorist a new idea of tire service. [2] The Silvertown is made by an organiza- tion with 52 years’ experience in rubber manufacture. This experience covers the whole development of the auto- mobile, and is put to its most expert use in making the Silvertown. [3] There is only one quality in Silvertown Tires. The materials and workmanship in one are the same as in all others. The name of Silvertown is always a symbol of one quality. Your dealer will sell you the Silver- town in any size from 30 x 334 up. THE B. F. GOODRICH RUBBER COMPANY, Akron, Ohio ESTABLISHED 1870 Goodrich town Corp TIRE “BEST IN THE LONG RUN” EN Retvaheunen: gensesn rience SS comicbooks.com