Life, 1922-09-21 · page 2 of 36
Life — September 21, 1922 — page 2: what you’re looking at
What you’re looking at
This page contains **advertising content**, not political satire or cartoon commentary. The Locomobile Company of America uses this Life magazine space to announce their 1922 reorganization and company policy. The advertisement emphasizes: - Preservation of the Locomobile brand as a "fine car" of highest quality - Commitment to design consistency (no changes except engineering refinements) - Exclusive production in Bridgeport, Connecticut - Output limited to quantities matching quality standards rather than mass production This represents a luxury automaker positioning itself against mass-production competitors (notably Ford's Model T). The announcement reassures existing owners and affluent buyers that their expensive vehicle won't be compromised by cost-cutting or redesigns—a significant concern during the 1920s automotive industry's rapid consolidation and competition.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Live: Published Weekly by Life Publishing Entered as Second Class Matter Jung 8; 1883, at the Post Ofliee at New. York, n Avent Y: under the act of March 3d, inted in New York. U.S. Stiom Five. Dollar ed'ax Second Class Matter at the t . September 21, 1922, Copyright; 1922, LIFE, in the United States, SYLP SOIL IDLO LY LD Ee LEIA CD POD ODL OL OA OP OPPO The LOCOMOBILE COMPANY OF AMERICA, organized in 1899, desires that all users of Fine Cars and the motoring public generally shall know through this announcement the aims and the policy of the Company, as re-organized in 1922. The identity of the Locomobile as a car of the finest quality will be preserved. No changes in design. are contemplated. No change will be authorized except such as the most careful engineering may dictate for the further refinement and improvement of the car, and the greater elevation of Locomobile standards. The Locomobile will continue to be built in Bridgeport, Connecticut, and nowhere else. It will be produced in quantities commensurate with its quality and price. EON AAALAC TTT comicbooks.com