Life — September 21, 1922 — page 2: what you’re looking at

What you’re looking at

# Analysis This page contains **advertising content**, not political satire or cartoon commentary. The Locomobile Company of America uses this Life magazine space to announce their 1922 reorganization and company policy. The advertisement emphasizes: - Preservation of the Locomobile brand as a "fine car" of highest quality - Commitment to design consistency (no changes except engineering refinements) - Exclusive production in Bridgeport, Connecticut - Output limited to quantities matching quality standards rather than mass production This represents a luxury automaker positioning itself against mass-production competitors (notably Ford's Model T). The announcement reassures existing owners and affluent buyers that their expensive vehicle won't be compromised by cost-cutting or redesigns—a significant concern during the 1920s automotive industry's rapid consolidation and competition.