Life, 1922-09-21 · page 4 of 36
Life — September 21, 1922 — page 4: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical piece**—it's a straightforward advertisement for Phoenix Silk Hosiery, likely from the early 20th century. The page features ornamental Art Nouveau decorative borders framing an advertisement that emphasizes the practical and economic merits of silk stockings. The text argues that Phoenix hosiery represents smart purchasing: it combines aesthetic qualities (shape, texture) with durability and affordability, allowing wearers to travel long distances in "enduring elegance" without expense. The advertisement positions Phoenix as the market leader, claiming "more people buy Phoenix silk hosiery today than any other kind" due to fair pricing and resistance to wear. This reflects the period's commercial focus on marketing hosiery as both a fashion and practical economic choice for consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What you put into your hosiery is an important consideration; and what you get out of it is an indication of your sagacity as a buyer. Shapeliness and beauty of texture are two prime tests. But the commanding merit of hosiery lies in its ability to carry you over long miles, in enduring elegance, and at low | cost. Its selection is a matter of both social and economic im- port. More people buy Phoe- nix silk hosiery today than any other kind—because of its fair price and its tenacious resistence to herculean wear. PHOENIX HOSIERY comicbooks.com