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Life, 1922-08-17 · page 32 of 36

Life — August 17, 1922 — page 32: what you’re looking at

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Life — August 17, 1922 — page 32: Life, 1922-08-17

What you’re looking at

This page is primarily **advertising** for Basline Autowline (a wire rope tow-line for automobiles), supplemented by humor pieces and small advertisements. The **cartoons and jokes** are brief, unrelated anecdotes typical of early 20th-century satirical magazines: - "Signal for Departure" mocks working-class speech patterns (Irish servant announcing departure via car horn) - "Haut Monde" is a simple pun about a lady's small dog hunting fleas - "Revived" presents dark humor: a sailor's match-tossing causes an explosion near a gunpowder factory - "At the Sea Shore" jokes about modern technology (wireless radio) obsessing children - The "Comparative Literature" section stereotypes national character through novel-writing: Germans are slow-burn romantics, French are quick affairs, Americans sustain desire throughout, Russians are melancholic and circular These reflect common period prejudices and tastes. The page captures advertising-heavy magazine culture circa 1920s-1930s, mixing product promotion with light international humor targeting educated, middle-class readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“T Could Buy an Autowline for Half the Cost!’ Sure you can; for $4.95 you can buy the original wire rope tow- line, and absolutely safeguard against emergencies. Light, compact, dependable, it’s tow-home insurance at no more cost than a box of cigars. One car-owner writes: ‘‘I have carried a Basline Autowline in five different cars, and have demonstrated it to many a traveler. It’s sure ¢here ‘when a feller needs a friend’.’” But don’t accept substitutes—there are many imitators—be sure you get Basline Autowline, made of world- famous Yellow Strand Wire Rope. Can be tucked under a seat cushion. SSS SS Snaps on instantly with patented Snaf- fle Hooks that cannot Joosen. Now $4.95, east of Rockies. PowersTEEL AUTOWLOCK, also made of Yellow Strand Wire Rope, safe- guards carand spare tire. Price $2. 50. PowersTEEL TRUCKLINE is a heavier line for towing trucks. $8.65 with plain hooks; $10.10 with patented Snaffle Hooks. Sold by all good Dealers and Jobbers— Write us for Free Descriptive Circulars BRODERICK & BASCOM ROPE CO. ST. LOUIS—NEW YORK Manufacturers of Celebrated Yellow Strand Wire Rope for General Construction Work BASLINE AuTO WLINE Signal for Departure Mistress: When you leave I shall want a week’s warning. Brivcet: It’s me custom, ma’am, to announce me departure with three blasts on me auto horn. —Boston Transcript. HAUT MONDE “And does your little mistress let you go hunting?” “Only for fleas, kind gentleman.” —La Vie Parisienne. el Revived The conjurer was performing in a room adjoining a gunpowder factory. A sailor and his parrot were enjoying the show. The conjurer changed half a crown into a penny. “Now that’s a fine trick,” said the sailor, lighting his pipe. “I wonder what he'll do next?” The sailor then threw away his match. A minute later there was no sailor, no factory, no room, no village. On a steeple a mile away the parrot, with one feather remaining, said, “Now that’s a fine trick. I wonder what he'll do next ?”—Tit-Bits. At the Sea Shore Fatuer: That child of ours is alto- gether too annoying with his toy boat. MorHer: What does he want now? “He wants to have it fitted out with a wireless.” —Le Journal Amusant (Paris). Comparative Literature A German novel is a book in which two people want each other in the first chapter, but do not get each other until the last chapter. A French novel is a book in which two people get each other right in the first chapter, and from then on to the last chapter don’t want each other any more. An American novel is a book in which two people want each other at the start, get each other, and then want each other clear through to the end. A Russian novel, however, is one in which two people neither want each other nor get each other, and about this 450 profoundly melancholy pages are written. —Translated for World Fiction from Jugend (Munici). Excluded Grace is a young lady of five years and also of a very difficult disposition. The other day a visitor to her father’ home found her weeping in a cor “Why, what are you crying abo she asked. “’Cause all my brothers and sisters have a vacation and I don’t have “And why don’t you have any vaca- tion?” “*Cause I don’t go to school yet —Ever: In a Pinch, use ALLEN’S FOOT-EASE The Silent Partner Two men who were “something in th City” were lunching at their club day. “Oh,” said one, “my pa formerly used always to oppose my views, but now he agrees with me in everything.” “How do you account { it?” asked the other. “Don’t know, said the first. “I’m not sure whether | convince him, or only make him tired.” —Tatler (London) A Dollar Down Mr. SPENDIX: today ? Mrs. Spenpix: No, dear, I think not. Mr. Spenpix: Any payments due on the house, the radio, the furniture, the rugs or the books? Mrs. Sprenpix: No. Mr. Spenpix: Then I haye ten dol- lars we don’t need. What do you say we buy 2 new cf a new cart —New York Sun. Any instalments due Free Dog Book! by noted specialist. Tells s to FEED AND TRAIN your dog KEEP poo ied’ a CURE DOG. DISEASES How to put een in condition, kill dis. temper Chee treaty ve ames Q-W Doc REMEDIES and 150 illustrations wa of leads, training collars, harness, stripping combs, dog houses, ec. Mailed free. | Q-W LABORATORIES j Dept. 19 Bound Brook, New Jersey comicbooks.com to fo th fu tic B at m w