Life, 1922-08-17 · page 31 of 36
Life — August 17, 1922 — page 31: what you’re looking at
What you’re looking at
This is an advertisement, not a cartoon. It promotes Fisher Body Corporation, an automotive coachbuilder that supplied car bodies to major manufacturers (notably General Motors). The ad explains that Fisher places a manufacturer's badge on vehicles as a mark of quality and pride in craftsmanship. The ornate badge shown features a horse-drawn carriage, referencing the company's origins in carriage-building before automobiles. The text appeals to consumer confidence—suggesting the Fisher name guarantees "surpassing beauty and durability." This appears from an early automotive era when custom coachwork was a selling point. The three factory locations listed (Detroit, Walkerville Ontario, Cleveland) reflect Fisher's regional manufacturing presence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
On each finished body built by Fisher—forward of the front door, on the right hand side—is the symbol by which the manufacturer indicates his pride in coachwork of surpassing beauty and durability; his confidence that this pride will be justified in your continued satisfaction. FISHER BODY CORPORATION DETROIT WALKERVILLE, ONT. CLEVELAND comicbooks.com