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Life, 1922-08-17 · page 33 of 36

Life — August 17, 1922 — page 33: what you’re looking at

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Life — August 17, 1922 — page 33: Life, 1922-08-17

What you’re looking at

This page combines film reviews with a Clicquot Club ginger ale advertisement. The left column reviews silent films from major studios (Fox, Paramount, Metro), discussing stars like Jack Holt and discussing narrative quality. Notable is praise for "Nanook of the North" as educational cinema. Below the reviews sits "The Perfect Wife" — a satirical piece describing the "ideal" woman as a cook, mother, and companion who entertains her husband without challenging him, who "can play games with men without making them let her win." The humor is gently critical: she's won her four husbands through perfect compliance rather than substance. The right side features a full-page Clicquot Club advertisement with illustrations of a couple sharing drinks and a mascot figure. The copy emphasizes the drink as social lubricant for romance ("for the two of you"). The page reflects 1920s consumer culture: domesticity idealized for women, while advertising sells leisure and romance to couples. The advertisement's prominence suggests the magazine's commercial orientation.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE (The reyular Silent Drama department Toasanced ribs found on page 26) | GINGER ALE A Fool There Was. Fox.—Revised edition of the famous vamp drama that made Theda Bara famous. Weakened by absen of Miss Bara and presence of cens ‘ The Man Unconquerable. Para- mount.—Rival pearl fishers in the South Seas battle back and forth. Jack Holt is the star, Name of the Law. F. B. O. interesting situations woven a story that is too long i stance. Nanook of the North. Pathé—In this remarkable film, the motion picture fulfills highest office as an educa- tional, dramatic and artistic medium. Always the Woman. Goldwyn— Box-ollice stuff, and none too alluring, at that The Fast Mail. Fox—A red hot melodrama which provides a constant strain on the nerves, if not on the in- telligence. While Satan Sleeps. Paramount <= Jack Holt again—with his usual gentle- manly lwaeing and hig usual two fits . For the two of you The Prisoner of Zenda. Metro.— 3 ‘ s 7 Rex Ingram’s excellent production of A bottle of Clicquot Club is the happiest, Anthoe y riones comantie, novel, Pie | ~ i friendliest drink. You can fill two glasses from wel das any picture that has been q made in the United States this year. 4 one bottle. . . If You Believe It—It’s So, Para- Two glasses of golden liquid alive with spark- mount. —The trouble is, you will find it ling bubbles that | sovously té the brim! ‘No almost impossible to believe it. ing bubbles na leap Joy y | t Salome. United Artists—Nazimova P ‘ need to be thirsty to, drink Clicquot. To look has made a beautiful picture of Oscar = at it creates the desire that Clicquot satisfies. Wilde’ play, but has broken all the laws of the box office in doing so. | F . Man or woman, boy or girl—they all like it. South of Suva. Paramount.—Little | 5 * Fs . ‘, i . iss Minter goes to an island in the | j : Clicquot is purity itself—pure spring nd is subjected to some rough ; . water, real Jamaica ginger, sugar, and the treatment by the natives and the scenario ‘ necessary fruit juices to make the blend Fer, Review Next Week—Forgct and the taste. fe Not,” “Her Gilded Cage,” “The Bonded “Woman” “Fools First” and ’ You should try these, too The Country Flapper. at. a : However much you like Clicquot Club Ginger Ale, you may prefer a change occasionally. You The Perfect Wife r 3 may have it. Clicquot Club Sarsaparilla, Birch 4 2 ," ey. Beer or Root Beer is equally pure and delightful. cook she is almost as good as__|- When you order a case of Clicquot for the home, man. As a mother she is ; ask for a few bottles of these flavors. on; even the neighbors like | i) THE CLICQUOT CLUB COMPANY ildren. She keeps her house ; ] Millis, Mass., U. S. A. orderly enough to win admiration from her women friends but not . enough to make the men uncom fort- ; : able. She can play games with men eCELEBRATED without making them let her win and LAN \ without beating them too often. She AEQRG can talk, sing, play, dance, swim, ride, \) drive and golf. She is pretty, always in the mode, and affectionate, and 4 ESTRA ORY she alores her husband. She is the GINGER ALE perfect wife. ety - _ Perhaps that is why she has had The Clicquot Club Co. Millis, Mass. four husbands, M. H. = « “Is this dirigible absolutely safe?” ked the prospective buyer. “Safest on earth,” grunted the . cryptically. comicbooks.com