Life, 1922-08-03 · page 34 of 36
Life — August 3, 1922 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and magazine promotions** rather than political satire. The main content includes: 1. **Theatre Magazine advertisement** - promoting a theatrical publication featuring stage reviews, play excerpts, fashion from stage productions, and gossip about theater people. The special offer reflects Depression-era pricing ($1 for 6 months). 2. **Satirical editorial snippet** - "As to the Fitness of Things" mocks corporate advertising's use of financial puns. It jokes that the telephone company advertised stock as a "sound" investment, predicting other companies will use similarly corny wordplay (soap companies promising "clean-ups," tool manufacturers touting what they've "built up," airlines urging people to take a "flier"). 3. **Product advertisements** - including dog care remedies, Bel-Ans indigestion relief, and cartooning correspondence courses. The satire targets **1920s corporate marketing excess** and reliance on cheap puns to sell securities to ordinary investors.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ree Dog Book by noted specialist. Tells how to FEED AND TRAIN your dog KEEP HIM HEALTHY tt CURE DOG DISEASES How to put dog in condition, kil fleas, cure scratching, mange, dis- temper. Gives twenty-five famous Q-W Doc REMEDIES and 150 illustrations of dog leads, training collars, harness, stripping combs, dog houses, ete. Mailed free. LIFE As to the Fitness of Things OW that the New York Tele- phone Company has _ recog- nized the eternal fitness of things by advertising its stock as a “sound” investment, we may look for a gen- eral trend toward the appropriate in the field of the bill-board. For instance, the Soap people can call attention to their new issue about to be “floated” and promise their customers a “clean-up”; the U. S. Chemical Company will insist that its subscribers will be subject SS Theatre Magazine For Twenty-two Years The One Exquisite Magazine of the Stage *‘Famous For Its Pictures” Plays REVIEWED: The new plays authoritatively reviewed and criti- cized each month. GPECIAL ARTICLES: Timely and per- tinent observations on the Theatre— the Drama—interviews with players of the moment. GCENES FROM THE PLAYS: First night views of the most striking scenes, add to the fascination of Theatre Magazine. XCERPTS FROM IMPORTANT PLAYS: “The Circle,” “Dulcy,” “The Green Goddess,” “Liliom,” “Mr, Pim Passes By,” “Ambush,” “The Hairy Ape,” and ‘many other plays are pub- lished, one each month, as they are produced. ‘THE AMATEUR STAGE: A _ Depart~. ment in which plays staged by en: thusiastic groufs of college playe: Special Offer 6 months for $1.00 instead of $2.00 In the Sept-mber Issue Duse, the great Italian tragedienne, breaks her silence in a special interview for Theatre Magazine. Theatre Magazine 35c a copy $4.00 the year a8 community organizations, clubs and churches are discussed, and scenes from their plays reproduced. PICTUREs: Theatre Magazine is fa- mous for its pictures. Over a hun- dred exquisitely reproduced half tone illustrations in each issue. FASHIONS: The clothes worn and sponsored by the cleverly gowned women of the Stage—the women who create Fashions—are pictured and de- scribed in detail for our readers, THE VANITY BOX: Will keep you in intimate touch with what is new in toilet preparations—the perfumes and vanities that aid in keeping stage women beautiful. PPROMENADES OF ANGELINA: Arine Archbald gives you in the chatter of that vivacious young person—Angelina —the latest bits of gossip—the fads and fancies of stage people. ‘THE CAREY PRINTING CO. Inc. New York. Sure Relief FOR INDIGESTION ) Sure Relief ELL-ANS 25¢ ano 75¢ PACKAGES EVERYWHERE Correspondence Course in CARTOONING COMIC ART and CARICATURE A square deal for the stu of spirit and action. Se illustrated booklet and testimo letters. Write your name and address plains. ZIM. DEPT. 3, Horseheads, N. Y. to a profitable “reaction,” and the makers of scarfs can add that their stock is something to “tie to.” The tool manufacturers no doubt will expatiate on the business they have “built up,” and the Rockefeller organization announce that its pro- ject is based on “a good foundation.” The builders of aeroplanes may urge the public to take a “flier” in their stock, and the book publishers advise that their literature be carejully read before investing elsewhere. Then, too, the steamship lines can come along with the advice to get in on their wave of prosperity and— well, where is the darned thing going to end? LAM, A Promise My thoughts of you Are like tender green leaves, Small and shy, But a little wind in the branches Whispers a promise Of a great cloak of green To cover the brown bark of Life. M,C; L. An Easy Way to Remove Dandruff If you want plenty of thick, beautiful, glossy, silky hair, do by all means get rid of dandruff, for it will starve your hair and ruin it if you don't. . The best way to get rid of dandruff is to dissolve it. To do this, just apply a little Liquid Arvon at night before retiring; use enough to moisten the scalp, and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and three or four more applications should completely re- move every sign and trace of it. You will find, too, that all itching of the scalp will stop, and your hair will look and feel a hundred times better. You can get Liquid Arvon at any. drug store. A fout- ounce bottle is usually all that is needed. Tho R, L. Watkins Co., Cleveland, Ohio. comicbooks.com