Life, 1922-08-03 · page 33 of 36
Life — August 3, 1922 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The main content is a full-page advertisement for "Mum," an antiperspirant deodorant product. The ad features a portrait photograph of a woman's face in an ornate frame, alongside marketing text emphasizing that "Mum" prevents perspiration odor while remaining "entirely safe" and not irritating skin or clothing. The copy repeatedly uses the phrase "Mum is the word!" as a marketing slogan. The surrounding text includes acknowledgments of charitable donations and a mail-order coupon offering a special bundle deal (Mum, Amoray depilatory product, and Evans's Depilatory Outfit for $1). This represents typical **1920s consumer advertising** targeting women's hygiene and beauty concerns. The emphasis on "daintiness" and preventing "embarrassment" reflects period attitudes toward women's bodies and social propriety rather than satire or political content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Heermans, Syracuse, Forbes Hee thiladelphi 'p: Smith, Elmira, N. Y s ice Ui orge "E. Sykes,” Paicines, Gif. eke Logh H.”” Wallace,” Washington, Esher Barbara Loomis, Washington, Conn. : “In memory of Ellen Jane Nichols” M. Ida Williams, Pasadena, Calif. Mildred Baker Ferguson, Walla Walla, Wash : .S, Haslett, Fort Plain, §ictiman &. William, H. 2nd, Piedmont, Cal , 2nd Infantry, Camp Custer, Hills, Far ‘Lake County, Remington, N. Y. Chickering Hortense V ibault,, Minn. z Rochester, Roe. & Woodward Roe, Mich. : alter Campbell, Augusta, Louisa W. Wobbecke, W: the S kk Memorial N. Y.. Ga. ‘ash- ry of Jack Bartley. Ball, ‘Castine, Me. : farrytown, N.Y... Mifflin. Sunday School Chil dren, Ft. Mifflin, Pa..... a ‘aes. ong A Mathews,” Write Plains, N. ¥ . . “Smith, Je., St. Davids, Pa. Greenville, S. C * C r, Akron, O ‘ \. W. Porter, Newberry, Mich. - Corey - Greeley, Berkeley, In men Alice D. Mrs. Wm. A. Liebe Mr, & Mrs. Willis Ka Paulsen, Grantwood, N. J. John W. Inzer, Chattanooga, Lane, Cincinnati, O Lane, Cincinnati, O emory of Geo. H. T. ; ard P, McMurtry, Carmel, C W. T. McFie, Los Angeles. mory of E. W. B 3 Banks, Jr., New York City R. F.’ Burnham, Hermosa h, Cal..... Board’ of’ Fire ‘Under- San Francisco Miss Katherine DuBois, N.’Y. H. C. Thomsen, Brooklyn, N.Y... Virginia F. Anderson, Lexington, Yoo Mrs, W. J. Starwood, Lead, 8. "b. A. A. Risley, Alpine, 'N. J. . ich. Rex Johnson, Grand Rapids, Mrs. John H. Troy, New Rochel Rockaway, N. FF William G. Lewis, De 1 & Andrew Le Marian A. Dogherty, Canton, Me. Mary C. Prizer, East Orange, N. J. G., Albany, N. Y... . ¢ Stubley, Bar ‘Harbor, Me... In Memory of George J. Capewell, Hartford, Cenn.” Acknowledged With Thanks _ Packages of clothing, shoes, stock- ings, sweaters, toys and candy have been received at the Farm, from Mrs. A. S. Foote, Washington, D. C.; E. S. Dickinson, Liberty, N. Y.; Miss Edith M. Levey, New York; Mrs. Haggerty Pell, New York; Mrs. H. L. Coot, Michigan City, Ind.; J. Minot, Cedar Grove, Red Bank, N. J.; Wright & Stevens, Wilmington, N. C.; The Toy Shop, Washington, D. C.; Mrs. S. Mc- Lean Buckingham, Watertown, Conn.; Mrs. William Hanway, New York; R. C. Beresford, New York; M. H. Weiss, Houston, Texas; W. Lay, Flushing, N. Y.; Mrs. T.'P, Peters, Brooklyn, N. Y.; M. Hamilton, Point Farms, Michigan, 9% @ m 1S “Mou the word! that prevents embarrassment Jrom perspiration odor Look on the dressing table of the woman who guards her feminine daintiness and you will find “‘ Mum.” “Mum” is the word! For a quarter of a century “Mum” has been used by women of refine- | ment to prevent the embarrassing odor of perspiration. More and | more women are using “Mum” as | they come to realize that it pre- serves, all day and evening, the sweet cleanliness which the bath imparts. “Mum” is the word! No matter where you may go— the theatre, the opera, the dance, no matter how active you may be— how warm the room, how crowded the gathering—‘Mum” will keep you free from all body odors. SPECIAL OFFER Send us $1 and your dealer’s name and address, 1 *Mum,” Amoray and Evans's Depila- ‘ory Outfit postpaid. Or send 50c for “Mum” and Amoray. Use this coupon. “Mum” takes all the odor out of perspiration without checking this natural function, irritating the skin, or injuring the finest waist or gown. “Mum” is entirely safe. Get “Mum” at your store—25c. Now let us tell you about an easy way to remove hair from the under- arm. Evans’s Depilatory Outfit does it quickly and safely, leaving the skin smooth and comfortable. Complete and ready for use at your dressing table. 75c. And get Amoray, the new talcum powder with a delicate yet exotic fragrance comparable only with the costly imported talcs. Different from other talcs, this clinging fra- grance lasts all day. 35c. See special offer below! a Mum Mfg. C August,1922 Philadelphia. 1108 Chestnut Tenclose.......... Please send me the articles checked below. 0 “Mum” 25 O “Amoray" 35c C2 Special Ofer “Mum” and “Amoray” S0e i i ! i O Evans's Depilatory Outfit—75¢ | Gi Special Offer (all three)—$1 | Mum Mee. Co., 1108 CuestTNUT STREET, PHILADELPHIA “Mum” “Amoray” Tale Boans’s Depilatory Outht Boons’s Cucumber Jelly Bilder Flower Kye Botlén comicbooks.com