Life, 1922-08-03 · page 35 of 36
Life — August 3, 1922 — page 35: what you’re looking at
What you’re looking at
This page contains two distinct elements: editorial satire and advertising. **The Editorial Piece ("The Movie Mother"):** Life criticizes how cinema has corrupted the traditional image of motherhood. The article argues that movies, particularly those influenced by sentimental melodrama (referencing "Pollyanna"), have exaggerated and weaponized maternal theatricality—excessive sobbing, window-lamp vigils, gate-waiting—turning genuine maternal dignity into overwrought caricature. The author laments that films use these exaggerated "business" (theatrical gestures) to undermine rather than honor motherhood, treating it as a tool for emotional manipulation rather than respecting it as a democratic institution. **"Willie's Birthday Dollar" Chart:** A humorous breakdown showing how a child spends a dollar, with entries like "Insurance—Licorice for Brother Bobby to keep him from telling Mother." This satirizes both childhood penny-pinching and parental management. **The Advertising Section:** The Hinds Cre-Maids cream advertisement (occupying most space) is unrelated to the editorial content—typical for Life magazine pages mixing commentary with commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Movie Mother \N Mother be saved? At one time she was an essential insti- tution, universally respected, a bul- wark. On her knee rested the weight of Democracy. The movies have given her a sad blow. Among all the hideous abnor- malities of the movies, nothing worse has been evolved than the movie mother. Sentimentality, having brought forth Pollyanna, sat up nights trying to create a new mon- ster. ‘The movie mother goes Polly- anna one better. Her sobs, her stand- ings at the gate, her wavings, her window lamps, all of the “business” that was before inconspicuous and incidental in the life of the real mother, has, with frightful ingenuity, been used against her in the movies —to destroy her. How and When Willie’s Birth- day Dollar Was Spent . livestment— . Maintenance. Top String and Spike—8.38 a. M. . Replacement — Marbles — 8.41 ALM. . Investment — Ice Cream — 8.44 ALM. . Edueation—"Deadshot Dick” — paper-covered edition — 8.50 A.M. . Insurance—Licorice for Brother 3obby to keep him from tell- ing Mother—8.51 a. M. vestment—Ginger Snaps—& Down a crack— . Wages—Paid Sister Susie to run the errand Mother told him to be sure not to forget. (Re- minded by Sister Susie.)— 8.59 AL M. Investment — Bananas — 9.00 ALM. Advance Notice Insurance Man: And if you have any kind of a fire, notify us immediately. SnopKeeper (feeling the business depression): Next Thursday. CThe Hinds Cre-Maids Can b 4 to you Health and Beauty And Comfort true Summer Days In summer places, on hills or sands, You'll find your complexion, your arms and hands Will need protection from wind and sun; Then let the Cre-Maids bring this one. Cool Hinds Honey and Almond Cream For mid-summer comfort reigns supreme; For no matter how “blowy” or hot the day, Sunburn and windburn it keeps away. For “hiking” blisters, for bites and stings, An instant relief it always brings; Dust irritations soon disappear, Leaving your skin soft, smooth and clear. Constant use throughout summer days Is a healthful habit that always pays, And every outing a treat will seem If you take Hinds Honey and Almond Cream. TO PREVENT SUNBURN Use Hinds Honey and Almond Cream before and after exposure; also morning and night to keep the skin soft. If the skin is inflamed and sore, do zot rub it, but moisten a piece of soft linen or absorbent cotton with the Cream and lay it on the skin for a half hour or longer; repeat until relieved. It will quickly cool the burned surface and prevent blistering or peeling. WONDERFUL BASE FOR FACE POWDER. The liquid Hinds Honey and Almond Cream is now used for this purpose with marvelous success. Moisten the skin slightly with the cream; let it nearly dry, then dust on the powder, It will adhere to perfection. AS A MANICURING AID THIS CREAM softens the cuticle, prevents soreness and preserves the lustre of the nails. AN AFTER-SHAVE COMFORT. Every man who tries it is gratified by its quick action in soothing, cooling and healing scrapes, sore spots and cuts. You will find the Hinds Week-End Box especially convenient and useful now, as it contains those essentials for the comfort and attractiveness of the face and hands. Trial size, Hinds Honey and Almond Cream, Cold and Disappearing Cream, Soap, Tale and Face Powder, 50c. Try-out Box of 5 samples,—roc. All druggists and department stores sell Hinds Honey and Almond Cream, We will mail you a small sample for 2¢ or trial bottle for 6c. Booklet Free. Ask your dealer for Hinds Superior Toilet Requisites, but if not obtainable, order from us. We send postpaid in the United States. A. S. HINDS CO., Dept. 18, Portland, Me. comicbooks.com