Life, 1922-08-03 · page 27 of 36
Life — August 3, 1922 — page 27: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not political satire. It features Fisk Tires' famous mascot—a cherubic baby or "Fisk Boy" character—holding an oversized tire and the caption "Time to Re-tire? (Buy Fisk)." The ad emphasizes product qualities (bigness, strength, resilience, safety, mileage) and encourages customers to request Fisk tires by name when purchasing. The Fisk Boy mascot was iconic to the brand's early 20th-century marketing. This appears in *Life* magazine's advertising section, representing typical commercial content from that era rather than satirical editorial material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TIRE that is big, strong and resilient to the most casual observer is the tire that will give long mileage without interrupted service. Even known tires differ in appearance as they do in actual results. The Fisk Cord Tire even on a salesroom floor gives plain evidence of its bigness, strength, resiliency and safety. When you are buying a tire ask to see a Fisk. There’s a Fisk Tire of extra value in every size for car, truck or speed wagon comicbooks.com