Life, 1922-08-03 · page 28 of 36
Life — August 3, 1922 — page 28: what you’re looking at
What you’re looking at
This page contains Jim Henry's column promoting Mennen shaving products, framed as friendly sales advice rather than advertising. Henry uses relatable humor about shaving's unpleasantness to build rapport before pitching the product—a direct-sales technique he explicitly describes. The "Our Foolish Contemporaries" section satirizes contemporary absurdities: - **"Antiquity"**: Mock-serious poem about Egyptian hieroglyphics, poking fun at over-intellectual interpretation of ancient symbols - **"Another 'Rough Guy'"**: Jokes about a NYC official so uncultured he mistakes Nathan Hale's statue for Houdini's - **"Coué" story**: Satire of Émile Coué's popular "autosuggestion" self-help movement, where a man's overdose of positive thinking accidentally makes his legs worse - **"Something Indispensable"**: A wife buys a gadget from a fast-talking salesman without even learning its purpose—mocking both aggressive salesmanship and consumer gullibility The Listerine advertisement on the right promotes antiseptic mouthwash. Overall, the page blends commercial promotion with satire of contemporary fads and social types.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jim Henrys Column Your Mind It always fascinates me to figure out what will be going on in your mind at the instant that my column invites your attention. There are several millions of you and I have to start with a thought which will appeal to everyone. Of course, I must avoid politics or religion and the idea must be of a nature which will permit me to slip easily into a discussion of Mennen. Shaving Cream and kindred products like Mennen Talcum for Men and our amazingly efficient Kora-Konia. I generally fall back on the fact that every man hates to shave. The most casual allusion to the horrors of shaving strikes contact with a wealth of poignantly emotional thoughts and enables me to lead you down to my selling climax without any chance of escape. I suppose, if I were more of an advertising man and less of a salesman, I would know how to write whang-bang statements of Mennen superiority which would send men into drug stores in droves demanding Mennen’s. But the only selling process I have been trained to is the direct, man-to-man kind, where you have to keep him interested to avoid being rudely rebuffed and in extreme cases removed to the sidewalk. Now, of course, you are in suspense as to just what I am driving at. It 1s this: Why put it off? You are more than half convinced right now that Mennen’s is the finest shaving preparation ever invented. Your friends tell you so. Try it. Accept the verdict of your razor— | and of your smooth, velvety skin. And, by the way, if you are in the proud father class, I want you to know about the amazing virtue of our Kora- Konia for soothing Baby’s irritated skin and protecting it with a-velvety film of healing powder. Nothing like it for prickly heat and baby rashes. T'll send a sample of Kora-Konia and my demonstrator tube of Mennen Shaving Cream for 10 Cents. be Heng (Mennen Salesman) THe Mennen Company Newarn, NJ. USA. LIFE OUR_ OLIs CONTEMPO ARIES AX, < Antiquity An old Egyptian hieroglyph ls carved upon this granite cliff: Perhaps it tells what the dumb Sphinx (Century-silent) broods and thinks; Or is a prayer to Father Nilus Carved with some suppliant’s iron stylus ; Or just some private, unofficial, Little Egyptian’s own initial— A neat, suave, B. C. joke on us Unworthy this poetic fuss! —E. Merrill Root in The Liberator. Another “Rough Guy” A New York city official, as the story is going the rounds, was_ walking through City Hall Park with one of his commissioners. As they passed the statue of Nathan Hale, who stands with his hands behind his back, the com- missioner said: “Mr. Official, don’t you think that statue of Nathan Hale is a beautiful piece of work?” “Hale? Nathan Hale?” said the official in a puzzled tone. “Why, I thought that was a statue of Houdini!” —Argus. In a Pinch, use ALLEN'’S FOOT-EASE Cou-Coué A good Coué story has been told: A certain man suffered acutely from bow legs. He was advised by a friend to repeat the Coué formula every night thirty times: “Every day and in every way my legs are getting straighter and straighter.” Unfortunately he miscalculated the number and repeated the magic words sixty times every night. As a result he is now knockkneed. —London Morning Post. Something Indispensable Our neighbor’s wife bought some household labor-saving article from a slick-tongued salesman the other day. When her husband came home she told him about it. “What is this device for?” he asked. “Gracious,” replied the wife, “the agent talked so fast I forgot to ask him.”—Winfield Free Press. The Old One-Two Pusticiry AGENT (compiling views of well-known boxer): What do you think of Lloyd George? Wett-KNown Boxer: Yer can tell the public I hates the sight of him, and I’m proud to say I’ve never seen him. —London Mail. Changing Scene Mrs. Motorist: Why don’t you ask someone where we are? Mr. Motorist: What the deuce difference would it make? Five minutes from now we won’t be anywhere near here—Le Journal Amusant (Paris). “Your wife wears the same hat all the year round. You, however—” “Ts it my fault that women don’t take , off their hats in restaurants? —Meggendorfer Blatter (Munich). a “I always have it in the house” , my dear, it’s a wonder- ully comfortable ‘thing to have Listerine always near at hand, Mother has used it for years. | know it’s a safe antiseptic. You'd be surprised how many uses we find for i ** 8 Listerine is a safe, unirritating anti. septic that has been in high public favor for half a century. Men folks enjoy the exhilarating feel- ing of Listerine after H "| shaving. Just douse it on full strength. It al- = lays irritation and pro- f vides a safe antiseptic for any abrasion or nick the razor may leave, Delightfut after shaiemo As a gargle to ward cf or relieve Sore’ throat it will often help you avoid more serious ills. Don't (ake chances with diseases that start with sore throat. Have Listerine in your medic'ne cabinet. Listerine and warm water used as a nasal douche will often hasten the recovery from colds in the head. It is clean- sing, refreshing and heal- ing. And for that subtle trouble which may so ¢@ easily escape your notice \ —halitosis (the scientific term for unpleasant" breath) Listerine is ideal. It halts fer mentation in the mouth and leaves the breath sweet, fresh and clean. Just use it as a mouth wash and gargle. Another most interesting use for Listerine that fastidious people have discovered is its value as a deodorizer. In many matters of personal hygiene (applied to the under-arm, _ particularly) it has become highly prized as a toilet aid. As such it is a safe, fragrant Your mirror can'ttellvowlotion of great efficiency You know you are taking no chances when you use Listerine this wa: Many other uses for Listerine are de scribed in the circular which is packed with every bottle, It is a most versatile antiseptic to have elways at hand in your home.—Lambert Pharmacal Co., Saint Louis, U. S. A. 1oainst sore throat ‘LISTERINE —the safe antiseptic comicbooks.com