Life, 1922-07-13 · page 35 of 36
Life — July 13, 1922 — page 35: what you’re looking at
What you’re looking at
This is a promotional page announcing upcoming special issues of *Life* magazine. The main cartoon shows a figure holding aloft a globe labeled "LIFE," surrounded by crowds below—a visual metaphor for the magazine's cultural significance and wide readership. The text announces three themed issues: 1. **Midsummer Number** (July 27th) 2. **Hon. American-Japanese Number** (August 10th)—with cover art by Rea Irvin 3. **American-Russian Number** (August 31st) The tone is humorous and self-promotional, poking fun at the magazine's own proliferation of special editions. The "Old Proverb" epigraph sarcastically suggests *Life* offers so many issues readers should forget their worries. The subscription coupon at bottom offers 10 weekly copies for one dollar, with pricing for Canadian and foreign readers noted. The specific international-themed issues suggest this appears from a period when America was engaging with both Japan and Russia—likely the 1920s-1930s era—though the exact date isn't specified on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
/ Lo The world is so full of numbers of LIFE, I'm sure we should all forget worry and strife. -OLD PROVERB or instance, on July 27th, which is just about the mid- dle of the summer, we shall let loose a Midsummer ‘Number. Despite the heat, it will make you feel kindly even to those who ask, “Well, is it hot enough for you?” Nextly, on August roth, comes Hon. American- Japanese Number. “What about it?” you snark. “Beautifully cover by Hon. Rea Irvin, about it,” we dib, “and in- terior decorations just as divine not to say funnier.” (Oh, yes, speaking of covers, there are others coming by Ley- endecker, Parrish, Phillips and Benda.) Then Again, on the 31st of August (or August 31st, if you can remember it easier that way), we are going to publish an American-Russian Number whichwill be the nearest thing to an American. Russian number that LIFE has ever published. Can you imagine it? Well, that’s all for this week — except that coupon which always comes sneaking into that lower corner. Do you want to sub- scribe for 10 weeks and get those numbers we talked about farther up? If you do, for heaven’s sake fill out the coupon and get it off the page. It sort of spoils the look of it, don’t you think? EAR LIFE: Here is a dollar. Either re turn it, or send me 10 copies of LIFE at weekly intervals. (Canadian $1.20; Foreign $1.40) LIFE, 598 Madison Avenue, New York One Year, $5.00 (Canadian $5.80; Foreign $6.60) comicbooks.com