Life — July 13, 1922 — page 36: what you’re looking at

What you’re looking at

This is a **Fatima cigarette advertisement**, not political satire. The page features a portrait of a well-dressed man in formal attire (suit and tie) against a dark background, presented in an ornate frame. Below runs the advertising tagline: "Let Fatima smokers tell you / Finest tobaccos — perfectly blended." This represents early 20th-century cigarette marketing that relied on testimonial-style advertising, using respectable-looking gentlemen to suggest that smoking Fatima cigarettes conveyed sophistication and quality. The "let smokers tell you" approach implied authentic user endorsement. There is no political commentary or satire present—this is straightforward commercial advertising from *Life* magazine's pages.