Life, 1922-07-06 · page 32 of 36
Life — July 6, 1922 — page 32: what you’re looking at
What you’re looking at
This page contains two distinct pieces: a Listerine advertisement masquerading as health advice (left), and a satirical interview article about a fictional German sausage magnate (right). The **advertisement** uses "halitosis" (bad breath)—a term Listerine's marketing popularized—as a social shame device, implying that unpleasant breath could damage relationships and career prospects. It's early 20th-century fear-based marketing. The **main article** satirizes post-WWI Germany's economic situation. "Fritz Frosch," a sausage industrialist, represents German industry's recovery and aggressive expansion. The joke involves the interviewer's absurd mission to reach Frosch (even planning elaborate disguises), mocking both German industrialists' insularity and American journalists' obsessive celebrity culture. The reference to "reparations" alludes to Germany's post-war financial obligations—suggesting sausage production symbolized economic restoration, however trivial that seems. The satire targets contemporary American fascination with German industrial recovery.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
One symptom they don’t discuss O matter how well you know a person—maybe even your very closest friend— there is one subject you instinc- tively avoid. You may discuss the most inti- mate things about your family, your business and your most per- sonal affairs, but this one topic you dodge. There is something about halitosis (the scientific term mean- ing unpleasant breath) that seems to forbid honest conversation about it. Yet the insidious thing about halitosis is the unfortunate fact that any one may suffer from it and in nine cases out of ten you are not conscious of it yourself. So unless you use some sensible scientific precaution you may go through your day or evening un- comfortable and concerned, won- dering whether or not you are offending people about you. Unless halitosis is a symptom of some serious organic disorder which a physician or dentist should cor- rect, you may easily put yourself upon the safe and polite side by using Listerine, the _ well-known liquid antiseptic. In most cases it is merely local and temporary. Meet halitosis in a scientific way— with Listerine. It is the ideally effect- ive mouth deodorant. Fastidious people everywhere make Listerine a regular part of their daily toilet routine. Simply use it as a mouth wash and gargle. It acts quickly and pleasantly. It halts food fermentation in the mouth and leaves the breath sweet, fresh and clean. Your druggist has handled Listerine for years and regards it as a safe, effective antiseptic of great merit. It has now been on the market for half a century. Start using Listerine today. Put your mind at ease. Don’t be in doubt another day about your breath—Lam- ber Pharmacal Company, Saint Louis, 0. SLIDE E®*: I Interview Fritz Frosch HE world is only just beginning to realize the amazing extent and ramifications of the sausage in- dustry of which Herr Fritz Frosch is the controlling genius. Figures have recently been compiled which indicate that a year’s output of the Fritz Frosch sausage plant, with strings uncut, would furnish ma- terial sufficient to wrap a girdle three times about the star Betelgeuse. I went to Germany primarily to study the consequences which the enormous growth of this industry and the enormous consumption of the Frosch product have brought to the German people. “How will it affect the payment of reparations?” I asked myself. Later I was to ask this same question of Herr Frosch himself. Yes, I was to stand in the presence of this amazing man. Long before I met him I crossed his path a score of times. Frosch has an insatiable curiosity to know at first hand how and to whom the Frosch sausage is selling. I dogged him from one delicatessen shop to another. I realized the task I had set my- self was nothing if not superhuman. Frosch detested interviewers—would tell them nothing. I was determined that he should tell me everything. I wanted to know how the Frosch sausage came to be the dominating motif of his life, how he intends to carry out his dream of placing a sausage rack in every Eskimo igloo. I realized that to reach Frosch I must first reach somebody already close to him. By great good for- tune I succeeded in meeting his tailor. “How can I get to Herr Frosch?” I asked him. We discussed the matter at great length, and finally the tailor suggested that I disguise myself as his assistant and be on hand in the shop when Herr Frosch appeared to order his next suit of clothes. This, he said, was certain to be very soon, as Frosch had now been wearing the same suit for fif- teen years. This amazing man cares absolutely nothing about clothes. He has been known to leave his bath in the morning and casually make his way toward the street, without even stopping for breakfast. The great day came. Frosch en- tered the tailor shop briskly one morning, and said peremptorily to the tailor: “I want a suit of clothes at once. I cannot wait longer than five minutes.” Frosch is a man who acts instantly himself, and demands the same quality in others. “It is impossible, Herr Frosch,” said the tailor. “Nothing is impossible,” Frosch (Continued on page 32) ASBESTOS PRODUCTS Motorists use GARCO As- bestos Brake Lining because it is solidly-woven and wear- resisting. Battleships, liners, railways and great industrial plants depend upon GARCO packings to conserve power and increase efficiency. The housewife, too, knows well the durability of GARCO As- bestos Heater Cord. In in- dustry, public service, on the seas and in the home, GAR- CO Asbestos Products are selected because of standard- ized Quality. General Asbestos & Rubber Co. Branches New York Chicago _Pittsburgh Main Offices and Factories Charleston, S. C. Mr. Millionbucks (at crockery smash- | ing booth): We should like to have a shy too. Have you anything in real porcelain? —Lustige Blatter (Berlin). comicbooks.com