Life, 1922-07-06 · page 33 of 36
Life — July 6, 1922 — page 33: what you’re looking at
What you’re looking at
This page contains two distinct elements: a charitable donation list and cigarette advertising. **Left side:** LIFE's Fresh Air Fund donation acknowledgments—a charitable program that has operated 35 years, providing country vacations to urban children. The long list credits donors ranging from $1 to $100. **Right side:** A full-page advertisement for Melachrino Cigarettes. The ad features ornate imagery (an decorative lamp or urn with cypress trees) and claims the brand offers "world wide distinction" due to "choicest Turkish leaves grown." The tagline reads "The One Cigarette Sold the World Over." **The irony for modern readers:** This page juxtaposes charitable work helping disadvantaged children breathe fresh country air with aggressive marketing of a product (cigarettes) now known to harm respiratory health. The ad's emphasis on refined taste and luxury stands uncontested—there's no health warning or acknowledgment of smoking's dangers, reflecting early-20th-century advertising standards before tobacco risks were widely publicized or regulated.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE’S Fresh Air Fund Lire’s Fresu Arr Funp has been in opera- tion for the past thirty-five years. In that fime it has, expended $205,052.78 and, hos a fortnight in the country to 42,722 children, hich are acknowledged in bout three weeks after their receipt, he made payable to Lire’s Fresn Ain and sent to 598 Madison Ave., New City. usly acknowledged $7,948.88 ret, Mary & Betty Eaton, nfield, O. 3.00 Michigan’ C,, Jamestown, liendersonville, } B. Beall, Hamptc don, N. rs. Ralph Sparli ( Atoka, Tenn. nory of Rachel W. Wetmore. ong, Jr., Tacoma, Wash. Se Griffing, Riverhead, Kepperley, Lakewood, N. S. McLean Deo N and Mrs. Ed. pton Beach, Given in memory’ of Rosemont, Brookline, Mass. {illen, Rochester, D. Hubbard, J Walter Brake; Detroit, Mich. Moore, Cleveland Hanna, Jr., Cleveland s W. Stroud 3rd, Villa 3 Winnifred town, Conn, Mra RH, Me James R. Thompso: R Ealon Holly woo Downing, San Francisco s Daires, Detroit, Mich. ert V, Cram, Minneapolis, Minn. ge, Gerald and Barbara Morgan, Suffern, N.Y. y Mabury, San Francisco. J. N. “Houser, Copperhill, Tenn. Michael A. Busch, N. Y, City. Goulding, ‘Toronto, Can. Graham, Xenia, O s Walker, Hudson Falls, James W. McCrosky, om Gordon, Alice, Francis and Graham” PATENTED MAY 2, 1011 An eye protector of graceful design that adjusts itself comfortably to the wearer’s face. Gives perfect protection from wind, dust and flying particles and does not detract from the personal appearance or the pleasures of the wearer, Ideal for Motoring, Golf, Tennis, Fishing, Hunting or Trap-shooting. Procurable from Optical, Motor and Sport: Goods Establishments. We will gli supply the address of your nearest dealer. J A. HARDY & CO. Dept. B. Box 804, Chicago, Ill. 31 smoker of Mela- chrino Cigarettes has no apology to offer to the world for his preference. That he smokes them is evidence enough that he appre- ciates the little luxuries that make life a serenely pleasant experience. MELACHRINO Cigarettes owe their world wide distinction and pref- erence to an unusual selection of the choicest Turkish leaves grown, a dis- tinction shared by no other Cigarette. MELACHRINO “The One Cigarette Sold the World Over” Jgsenb M. Cormack, Beaumont, Tex “V. B. B.,” Saginaw, Mich. Charles Jooenh Heyman Mrs, Mary Warner } Lyman C. Hill, Henryetta, Okla. . Fred W. Morris, Ridgewood, Hettie Gray Baker, N. Y. Ci {i | Gordon, South Lincoln, Mass. iss K- Ayctign, Stamford, Conn. i. J. Beaty, Warren, Pa. Katharwne Avery,” Hoiyeke, ‘Mass’ Adelaide Avery, ‘Holyoke, Mass Dr. May H. Sampson, Berkeley, Ca {olin Orr Young, Germantoyn, ‘Pa. Maude L. Marston, Ventnér, N. J. Isabel and Julie Henry Hill, Pi Frank’ Lamb Leonard Brooks, Pleasantvill Edward F. Cole, Yonkers, N P. Cornwall, Patterson, N. 2 Heady, Bristol, Conn 8 “Charles’ Jackson, Dover, Mass. Edward Reid, Lumberton, N. J. Ce Emerson,’ New Brunswick, Morris’ Scheck, Newaric, N hw Marlon £: 'Simmong’ Rea Ban : Mrs. D.” A. Moulton, Stcrainento, Mra B.C judd, AY. Gir. W. Thomas M. Davie Adah CloeNF. Chestnut Edw. Casey, Bria eport, Me Mabel Hilek ke: Mn eat Mrs. City, N. Y. is memory of E. I a Brooks, Philadelphia. win Treakle, Brooklyn, N. Y. ik ani & Son, Stony Brook, Crossman, Brookiyn, , South ‘Bend. “Ind katy 9 Se Hience Wantatia Vs A. VanFlorn Stuyvesant, Jr., N ” cafarelii, Bradiate Freeman, L Henry T. Sloane, } ity. Currier McEwen, Neweke N. J. A Rowe L,_Fosdick, Fitchburg, 5.00 Ride Comnenies Spring 10.00 . 30.00 Mr anid “Mrs. “W: a. Elleford, Phos Ariz. * 10.00 10.00 RS He Dimond Cieveland, 0. 50.00 rs. W. Chamberlin, 'Syra- cuse, ne & 10.00 Anonymous. = 1.00 Louise T. Hopkins.” Thomasville, Ga 5.00 $9,305.38 comicbooks.com