ComicBooks.com Register / Loginit's free!

Life, 1922-07-06 · page 31 of 36

Life — July 6, 1922 — page 31: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — July 6, 1922 — page 31: Life, 1922-07-06

What you’re looking at

This page mixes entertainment criticism with advertising. The left column contains **film reviews** from Life magazine's "Silent Drama" section, offering brief satirical takes on current movies—judging them harshly ("Insufficiently entertaining," "incoherent disorder"). The tone is witty and dismissive, typical of 1920s film criticism. The right half is a **Pepsodent toothpaste advertisement** disguised as an educational article titled "They Fight Film." It uses pseudo-scientific language to describe a supposed "film" coating teeth, claiming Pepsodent removes it through two special ingredients. The ad addresses a real concern of the era—tooth discoloration—and leverages dentist endorsements to build credibility. The small cartoon at bottom-left is unrelated humor about picture framing. This represents early **advertorial technique**: blending ads into editorial content to appear more authoritative than standalone advertising.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

G3 (The regular Silent Drama department will be found on page 24) The Ordeal. Paramount—An apt- ly named drama about a woman who is victimized by fate, with Agnes Ayres and the audience doing most of the suffering. Sonny. First National. — Richard mess and Henry King collabor- picture that is not so good as le David,” but is still far above age. Stroke of Midnight. Metro.— Swedish picture with some id acting and a great deal of boredom. Supply and Demand. McDonald.— An amusing little comedy about a boy who goes into the -mouse-trap business. Golden Dreams. Goldwyn. — A number of absurd situations strung to- gether in incoherent disorder. One Clear Call. First National— enry B.. Walthall contributes a singularly fine performance to a story that is weakened by artificial hokum. . Fox—The annual Fox his- film, with the usual quantity of vampires, chariot races, camels, lions and bunk. Insufficiently entertain- ing. Yellow Men and Gold. Goldwyn. —Helene Chadwick and Richard Dix in a vivid melodrama of the “Seven Keys to Baldpate” variety. Over the Border. Paraniount.— The Canadian Northwest Mounted Police versus the Bootleggers’ Expe- ditionary Force. The conflict drags in spots. The Crossroads of New York. ycnnett—A quick-action comedy-drama the well-known Sennettors in . where they are seized by a ful queen and converted into gold s. Sherlock Holmes. United Artists. ~The great John Barrymore in a splendid picture, based on the detective stories that Conan Doyle used to write before he fell into the River Styx. Gymnasium Jim. = Sennett.—An- r foolish, and extremely funny, tt comedy. or Review Next Week. —“The Storm.” “South of Suva” and fl Tor of New-York” R. E, ‘Tell me, old man, why have you al- ways painted your Academy pictures in that curious “My frame's th yo —London Mail. Cd They Fight Film— They who have pretty teeth Note how many pretty teeth are seen everywhere today. Millions are using a new method of teeth cleaning. They remove the dingy film. The same re- sults will come to you if you make this ten-day test. Why teeth are cloudy Your teeth are coated with a viscous film. It clings to teeth, gets between the teeth and stays. Film absorbs stains, then it often forms the basis of thin, dingy coats. Tartar is based on film. Old brushing methods do not effec- tively combat it. So most teeth are discolored more or less. Thus film destroys tooth beauty. It also causes most tooth troubles. It holds food substance which ferments and forms acid. It holds the acid in | contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea, now so alarmingly common. Now a daily remover Dental science, after long research, has found two ways to combat film. | Authorities have proved their effi- ciency. Now leading dentists, nearly Pepsadéent The New-Day Dentifrice Endorsed by modern authorities and now advised by leading dentists almost the world over. Used by careful people of some forty races. All druggists supply the large tubes all the world over, are urging their daily use. A new-type tooth paste has been created to comply with modern re- quirements. These two film combat- ants are embodied in it. The name of that tooth paste is Pepsodent. Its unique effects Pepsodent, with every use, attacks the film on teeth. It also multiplies the starch diges- tant in the saliva. That to digest the starch deposits which may cling to teeth and form acids. It multiplies the alkalinity of the saliva. That is Nature’s neutralizer for the acids which cause decay. In these three ways it fights the ene- mies of teeth as nothing else has done. One week will show Watch these effects for a few days. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film-coats disappear. Enjoy the refreshing after-effects. Do this to learn what millions know —the way to whiter, cleaner, safer teeth. Cut out the coupon now. 10-Day Tube Free “ THE PEPSODENT COMPANY, Dept 126, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-day tube of Pepsodent to ONLY ONE TUBE TO A FAMILY comicbooks.com