Life, 1922-06-15 · page 29 of 36
Life — June 15, 1922 — page 29: what you’re looking at
What you’re looking at
This is a full-page advertisement for Fisk Tires, not political satire. The image features a character (appears to be the "Fisk Boy," a mascot associated with the brand) holding a tire, with text encouraging consumers to compare Fisk tires against competitors. The ad's pitch emphasizes value: buyers should compare Fisk tires on objective qualities—bigness, resilience, strength, appearance, and safety—rather than guessing. The tagline "Time to Re-tire? (Buy Fisk)" is a pun playing on "retire" and "re-tire." The layout and messaging reflect early 20th-century advertising strategy: building consumer confidence through comparative claims and brand mascots. There is no satirical or political content here; it's straightforward commercial messaging aimed at automotive owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Why not get the benefit of this comparison? OU can make sure of a saving at the time you buy if you will com- pare Fisk with any other tire. That saving will be made actual by the longer ser- vice Fisk will give you. Don’t buy your tires on “guess”? when certainty is available. Compare any tire you choose with Fisk for big- ness, for resiliency, for strength, for looks, for safety. Fisk will show out strongly in its visible ad- vantages at every point. There's a Fisk Tire of extra value in every size, for car, truck or speed wagon any », FRADE MARK REG. U.S. PAT. OFF, e to Re-tire? (Buy Fisk) comicbooks.com