Life, 1922-06-15 · page 30 of 36
Life — June 15, 1922 — page 30: what you’re looking at
What you’re looking at
This page contains two distinct sections: **Left side: "Your Florist Knows"** — An advertisement promoting flower-giving as a mark of good manners and social convention. **Center: "Efficiency in the Book-shop"** — A satirical story mocking the "Modern Young Clerk's" absurd literal-mindedness. The joke: he reorganizes books by pun-based categories rather than conventional library systems. For example, he files *The Four Horsemen of the Apocalypse* under "Equestrianism" (horses), *The Gold Bug* under "Etymology" (sounds like "etymology"), and *Sesame and Lilies* under "Horticulture" (plants). The old-fashioned proprietor faints in despair. This reflects 1920s anxieties about replacing traditional wisdom with "efficiency" and modern methods that miss the point entirely—a common Life magazine theme satirizing overzealous modernization. **Right side:** Advertisements for garden hose and a book about cat-fooling.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Florist Knows To be able at all times and upon all occasions to say and do the “right thing” is considered an accomplish- ment. A careful regard for convention means simply a regard for each other. And so those who pay tribute to the convention that makes it proper to send a gift of flowers to one’s hostess have the courteous distinction that marks the ever welcome guest. Flowers keep alive among us the spirit of gallantry. And you can make rich in happiness those you remember when you “say it with flowers” for birth- days, wedding anniversaries and other occasions. Your Florist will be glad to aid in the selections of floral tokens appropriate for every occasion. Flowers may be tele- graphed to all parts of the United States and Can- ada and delivered in a few hours through the Florist Telegraph De- livery Service. Sevitwith Povers - LIFE Efficiency in the Book-shop ce ES, I suppose we do need more efficiency in here,” said the Old-Fashioned Bookseller to the Modern Young Clerk whom he had just engaged. “I'll have to turn that over to you, though, for I don’t know much about these new-fangled things.” “Don’t think about it again,” an- swered the Modern Young Clerk re- assuringly. “Just go ahead and have your lunch and when you come back I'll have a surprise for you.” When he returned an hour later the Proprietor found that the Young Clerk had obtained quite a start with the classification of the books. They were arranged as follows: EQuEsTRIANISM “The Midnight Ride of Paul Re- vere,” by Henry W. Longfellow. “The Four Horsemen of the Apocalypse,” by V. Blasco Ibafiez. LecaL “The Defense of Guinevere,” by William Morris. SLeicHT or Hanp “The Wonder Book,” by Na- thaniel Hawthorne. EryMoLocy “The Gold Bug,” by Edgar Allan Poe. ConsoLipaTep Gas Co. Reports “The Charge of the Light Brigade,” by Alfred Lord Tennyson. “The Light That Failed,” by Rud- yard Kipling. HorticutturE “Sesame and Lilies,” by John Rus- kin. “Leaves of Grass,” by Walt Whit- man. “The Black Tulip,” by A. Dumas. MepicaL “The Surgeon’s Daughter,” by Sir Walter Scott. EpucaTIONAL “The School for Scandal,” by Richard Brinsley Sheridan. AFTER-DINNER SPEECHES “Twice Told Tales,” by Nathaniel Hawthorne. HARDWARE “The Truth About Blayds,” by A. A. Milne. Poker STORIES “Sixes and Sevens,” by O. Henry. “The Hands of Nara,” by Richard Washburn Child. The Modern Young Man misun- derstood the emotion which seemed to be overpowering the Proprietor as he surveyed the result of the hour’s work? “Give me a little more time and I'll have ’em all fixed up under their proper headings,” he promised him. But there was no response. With a low moan the Old-Fashioned Pro- prietor had sunk unconscious to the - floor. TH. L. Do you borrow Garden Hose or lend it? Whichever you do, you will enjoy Mr. Butler’s inimitable garden hose story, “Milling- ham’s Cat-Fooler,’ which we have obtained permission to reprint for the entertainment of our friends. 32 pages bound in boards and illustrated with amusing pictures. Sent free to promote your garden hose edu- cation. This book contains no advertising, direct or inferen- tial. With it we enclose a pamphlet: “The Truth About Garden Hose” which tells you how to know a good hose when you see it, how to get the kind of hose best suited to your needs, and how to care for it to make it wear as long as possible. A book of valu- able information for every gardener, florist, garage owner, or other user of hose. Incidentally it tells you about our three standard brands of garden jose. Bull Dog Milo Good Luck and explains why these particular brands have become within 5 years the most widely talked of hose on the market, and why one of them will exactly fit your garden hose needs. Send for these books today. BOSTON WOVEN HOSE AND RUBBER COMPANY 153 Portland St., Cambridge, Mass. Largest makers of Garden Hose in the world and manufacturers of the famous GOOD LUCK Fruit Jar Rubbers comicbooks.com