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Life, 1922-06-15 · page 28 of 36

Life — June 15, 1922 — page 28: what you’re looking at

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Life — June 15, 1922 — page 28: Life, 1922-06-15

What you’re looking at

This page from *Life* magazine (a satirical publication) contains multiple short humorous pieces typical of early 20th-century American humor: **"The Concert"** satirizes poor event planning: organizers meticulously prepare staff for a grand concert, but when doors open, only two small boys attend—a joke about massive over-preparation meeting complete failure. **"Publicity"** mocks movie star publicity agents: a star praises her agent despite experiencing robberies, fires, wrecks, cyclones, and death threats—the joke being that any publicity, even catastrophic, is considered successful marketing. **"The Strategic Moment"** plays on police procedure: a citizen tells a cop to wait before arresting a car thief because the thief is currently pumping up a tire—implying the citizen wants the thief to finish the job first. The page also contains a large **Hoo-Dye shock absorber advertisement** comparing hydraulic car suspension to the brain's shock-absorbing system—typical automotive advertising of the era emphasizing modern comfort and safety technology.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

CaKOW =D) Just as the brain and spinal column are protected by a liquid shock-absorbing system, so the liquid cushion of Hoo-Dye protects the motorist from “road shell shock” and fatigue. Hoo-Dye operates with absolute certainty in softening the softest blow or holding as in a vise the car body to its mean line of travel over the worst roads at the highest speed. By its curb on springs’ enthusiasm, it makes longer trips possible, and it turns what was a tiring journey into a day of restful relaxation. In Europe and America the appli- cation of the hydraulic principle to the control of the motor body as de- veloped in the Hoo-Dye Shock Ab- sorber has opened a new era in motor car comfort. - - The great majority of the finest foreign cars are Hoo-Dye equipped, and in this country it is the standard equipment on Cunninghams, while many thousands have been applied to Packards, Pierce-Arrows, Cadillacs, Studebakers, Mercers, Hudsons, Buicks and other of America’s best cars. If motoring wearies you or makes you conscious of your tired nerves, send for Gar Book | Haw. Motoring Shocks Affect the Nervous System” by R. Kendrick Smith, O., one of America’s foremost physicians and osteopaths. For your own health’s sake you should have a copy—send for it today and learn the health way of motoring. Ride easy with Hoo-Dye Hydraulic Shock Absorbers. Tue Houpaitte Company, 1418 West Avenue, Buffalo, N. Y. Manufactured by the Houde Engineering Corp. Canadian Dist. : Distributors in all large cities. ian Fairbanks Morse Co., Ltd., Montreal Call Tel-U-Where for our nearest distributor HYDRAULIC (HOUDAILLE) SHOCK ABSORB SPIE STF The Concert It was the night of the grand concert and approaching the hour at which it had been advertised to commence. Blobb and Blabbs had taken tremend- ous pains over it. They had engaged an enormous hall, with a seating ity of four thousand. At seven o'clock the money-takers, ticket-takers, ushers, and attendants were assembled en masse in the hall, Then came the following scene: “Money-takers all ready?” “Yes, sir!” “Ticket-takers all ready?” “Yes, sir!” “Ushers and attendants by the door!” “Right, sir!” “Now open the doors.” The iron doors crashed open. There was a terrific gust of wind as two small boys entered. “Please, mister,” said a tiny voi “can we both get in on this free p: —Answers (London). Publicity “How do you like your new publicity agent?” we asked. “Oh, he’s wonderful!” cried the movie star, beaming with enthusiasm. “We've been robbed twice, and our house burned, and our auto wrecked, and I’ve been in a cyclone, and had my life threatened by an anonymous enemy, since we employed_him!” é —Grinnell Malteaser, The Strategic Moment Citizen: That’s my car. The is just fixing a blowout. Poutceman: All right, I'll go over and arrest him. Citizen: Sh-h-h! the tire pumped up. —American Legion Weekly. thief Wait till he gets “I pec your pardon,” said the lady collector timidly, “would you please help the Working Girls’ Home?” “Certainly,” said the man, “but where are they?”—London Morning Post. Might Leave Something DepsroKE (roused by his wife): What's that you say, a burglar? Mrs. Depproke: Yes. Fancy a bur- glar calling on us! DepsrokE: Let him climb in; then I'll give a yell and it may make him drop something he has stolen elsewhere. —Boston Transcript. “Yes, the landlord is without pity. He is throwing us out. We will be just ike birds on a branch. “I hope to heaven it holds. —Le Journal Amusant (Paris). OUR FOOLISH CONTEMPORARIES F BX Elastic Capacity A chap who was hiring a car for use over the week-end of the house-party, after eliminating a lot of details in the transaction, inquired how many the car held. The natiye stroked his beard and scratched his head. “Well, she generally holds four, but seven can get along, if they’re well ac- quainted.”—Princeton Tiger. Refereeing Relativity A Daily Mail correspondent sought the views of Jack Dempsey at Long- champs on the topic of short or long skirts for women. We understand that, when asked for his opinion of the Einstein Theory, he dismissed it with a wave of the hand—Punch, Mr. Backwarp: Been playing with the landlord’s children, have yer? Well, don’t get too intimate with ’em. The next thing they'll be coming in here askin’ for the rent. —Pearson’s Weekly (London). For sixty years the one best glycerine soap T= bath room or wash room which contains a cake of No. 4711 White Rose Glycerine Soap is made luxurious by that one touch alone! Such a delightful sensation of mildness in its use! ‘Such richness of purifying, creamy lather! Such & faint, agreeable perfume! No wonder this soap Is found wherever particular people make their ablu- tions, Take a cake home to-day,—or a bot Your favorite shop has it. You will also enjoy the use of: No. 4711 Eau de Cologne—tho genuine old-fashioned ‘since 1792—and . Bath ich come in seven exquisite perfumes. Nothing Ike these Salts for softening? water and exhilarating the bather! MULHENS & KROPFF, Inc. Made in U. 8. A. 25 Ww. 48th 8 New York comicbooks.com