Life, 1922-06-15 · page 27 of 36
Life — June 15, 1922 — page 27: what you’re looking at
What you’re looking at
This is a **straight advertisement**, not satire or editorial content. It promotes the Paige automobile's speed records. The page features an illustration of a 1920s touring car with two well-dressed passengers driving past a classical building, labeled "The Most Beautiful Car in America." The text celebrates the Paige Daytona Model 6-66, which set stock-chassis speedway records. One year prior (May 1921), it broke multiple speed records from 5-100 miles. Now (May 1922), driver Earl Cooper has bettered the 25-mile record, covering the distance in 15 minutes 27.95 seconds at California's Cotati Speedway. The advertisement argues these official records prove not just speed and power, but "heroic qualities, brute strength and endurance"—selling the car's superiority since "no one else has challenged" its title of "Master of the Highway." This reflects the 1920s marketing obsession with speed records as proof of automotive excellence and status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE MOST BEAUTIFUL AMERICA QO CAR DIR Paige Breaks Its Own World’s Record One year ago—on May 18th, 1921 —the Paige Daytona Model 666 astounded all motordom by breaking every world’s stock chassis speedway record from five to 100 miles. These are the most highly prized records in the automobile world for they are final and convincing proof, not only of power and speed, but the more heroic qualities, brute strength and endurance. Now—since no one else has chal’ lenged—Paige has bettered its own mark. Piloted by Earl Cooper, in a dash against time, the Paige 6-66 Daytona Model covered 25 miles in 15 min- utes 27.95 seconds on the Cotati, California, Speedway, May 7th—a new world’s stock chassis record. In view of these official and recorded facts the title, Master of the High- way, honestly won a year ago, remains unshaken. Let the nearest Paige Dealer show you the 6-66 in action. Telephone him for a demonstration comicbooks.com