Life, 1922-05-18 · page 30 of 34
Life — May 18, 1922 — page 30: what you’re looking at
What you’re looking at
This page predominantly features **automobile advertising**, particularly for Hoo-Dye hydraulic shock absorbers. The upper section showcases a prestigious list of luxury car brands (Packard, Cadillac, Pierce-Arrow, Mercer, etc.) that have adopted this accessory, establishing it as a status symbol among the "world's finest cars." The page includes three distinct sections: 1. **Shock Absorber Ad**: Medical professionals (doctors, osteopaths) endorse the product as eliminating motor fatigue and nervous strain from early automobiles' rough rides—a genuine concern for frequent motorists. 2. **"Applied Mathematics" Satire**: A tongue-in-cheek essay comparing a grouch to mathematical principles, suggesting grouchiness follows arithmetical/geometrical progression—satirizing pessimistic people. 3. **Meyer Roth College Advertisement**: Promoting commercial art training, claiming artists earn $100+ weekly. The page is fundamentally commercial, mixing product promotion with light satirical commentary. The "Beautiful and Damned" book review (right margin) appears unrelated contextually.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Alda (F. Charen) DeLage DeLauney-Belleville Piccard-Pictet Rechet-Schneider Scap Panhard Philes Secquezcille et Heyau Citroen Austin Walseley Aries (Chenard et Walker) he ONLY Accessory Universally Accepted hy the World's Finest Cars. Professional men of Europe and America— doctors and osteopaths—are finding that the fatigue after a few hours motoring is directly due to the jouncing of the car and vibrations constantly transmitted to the spinal column. The Hoo-Dye eliminates this motor fatigue and permits you to ride in nerveless, restful comfort no matter how long the trip. The Hoo-Dye is a liquid cushion which If motoring wearies you or makes you conscious of your tired nerves, send for our book “How Motor- ing Shocks Affect the Nervous System" by R. Kendrick Smith, M.D., D.O., one of America’s foremost physicians and osteopaths. For your own health’s sake you should have a copy—send for it today and learn the health way of motoring. Ride easy with Hoo-Dye Hydraulic Shock Absorbers, Tue Houpaitte Company, 1418 West Avenue, Buffalo, N. Y. Manufactured by the Houde Engineering Corp. Canadian Distributors: Canadian Fairbanks Morse Co., Ltd., Montreal Distributors in all large cities, Call Tel-U-Where for our nearest distributor “DYE SHOCK ABSORBERS HOO (HOUDAILLE ) Standard Equipment on Cunninghams while many thousands have been appli Pierce-Arrows Packards Cadillacs Mercers Studebakers Hudsons and many other maker exercises a positive control over the move- ments of the body of a motor car,compelling it to ride with velvet ease and smoothness over any kind of a road at any speed. The Hoo-Dye Hydraulic method of shock control, because it has become the accepted device for ease and comfort in rid- ing, is stock equipment on the majority of | the finest cars made in Europe. HYDRAULIC Applied Mathematics No matter what you add unto a grouch or subtract from him, he is still a grouch. You may multiply his comforts and luxuries, but still he can not be placed in any human division. . He has no factors common to man- kind, he takes the least common divisor to separate himself from his friends, he has no sense of proportion, the gloom he brings upon himself increases by arithmetical progression and the gloom he brings on others increases by geometrical progression, there is no practical measurement of his meanness, nor can the area of the discomfort he spreads be estimated, he receives no commission, not even a partial payment thereof, and he takes no interest in any- thing. The square root of his trouble lies with himself, he considers his friends as miscellaneous problems, while they think of him as a whole arithmetic with no answers at the back. KN. WE TEACH COMMERCIAL RT Properly Trained Artists Earn $100 a week and up. Meyer Both College—a Department of the Meyer Both Company—offers you a different and practical training. If you like to draw, develop ycur talent. Study this practical course—taught by the largest and most widely known Commercial Art Organization in the field with 20 years’ suc cess—which each year produces and sells to ad- vertisers in the United States and Canada over ten thousand commercial drawings. Who else could give you so wide an experience? Commercial Art is a business necessity—the demand for commercial artists 1s greater every, year. It’s a highly paid, inten: ‘ing profession. equally open’ to bot men and women. Home study instruction. Get facts before you, enroll In any school. Get ‘our special booklet. “Your Opportunity” —for half the cost of mailing—4o in stamps, MEYER BOTH COLLEGE of COMMER: L ART Michigan Ave. at 20th St. Dept. 13 CHICAGO, ILL. interc FOR g MEN OF BRAINS IGARS “MADE AT KEY WEST— Rhymed Reviews The Beautiful and Damned By F. Scott Fitzgerald. Chas. Scribner's Sons SECOND novel comes along Complacently’ designed to herald The creed, that far above the throng For whom he writes is one Fitzgerald, “What fools,” says he, “these mortals be! I'll show them up in vital fiction!” He's clever; yes; but oh, dear me! Should that remain his sole convic. tion? He tells of some he seems to know; He gives them dazzling conversation; But no one, middling, high or low, Quite wins his lofty approbation. The leading male is Tony Patch, A brilliant, idle youth of leisure; With Gloria he makes a match, And all that couple want is pleasure. They live beyond thefr decent means, They love, they quarrel, dance and frolic, Enacting sundry dizzy scenes Extravagantly alcoholic; Till Tony, sad to contemplate, Through being dissolute and lazy, Becomes—ha! ha! Ironic Fate !— A multimillionaire and crazy. How hard it grows to sympathize With all these glowing flapper-sirens, These reckless youths with sombre eyes And all our modern would-be Byrons! “We will be damned!” assails our ears. “We will be damned!” they fairl shout it. . Well, bless your hearts, be damned, my dears, But don’t be so damned long about it AG. IN NINETEEN—? “What? You've come straight from the office? Your alti-speedometer reads 11,642 miles—you’ve been having tea with that woman in Greenland ” —Le Rire (Pi to re unen with cran marl we | rob | do i We! anno W news that even We retut news ment loote were retur think find ; well, that Secor know comicbooks.com