Life, 1922-05-18 · page 29 of 34
Life — May 18, 1922 — page 29: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side:** "The Silent Drama—Recent Developments" is a film review column critiquing current silent movies (1920s era). It dismisses Charlie Chaplin's "Pay Day" as his weakest comedy, praises Harold Lloyd's "Grandma's Boy," and reviews other theatrical releases. The tone is snappy and dismissive—typical period film criticism. **Right side:** An illustrated advertisement for Clicquot Club Ginger Ale. An Eskimo character (reflecting period advertising conventions, now considered offensive) tells a fairy tale about a King seeking the perfect beverage. The narrative describes a magical drink that is "icy-cold and hot," sparkles, and quenches thirst—obviously describing the advertised ginger ale. This uses fantastical storytelling as a sales pitch, anthropomorphizing the product's qualities as royal-worthy. The "Once to Every Man" section below is satirical flash fiction about a driver finally hitting a pedestrian—dark humor about traffic hazards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rrible an, Fie SILENT DRAMA) (Recent Developments Fug (The regular Silent Drama department will be found on page 22) Pay Day. First National——The weakest Chaplin comedy in years. Fascination. Metro—Mae Murray as a wild young lady who goes to Spain and tries her flapper tactics on a bull fighter. The Loves of Pharaoh. Paramount.— ‘A magnificent spectacle of ancient Egypt, directed by Ernest Lubitsch, and acted by a splendid cast. Smilin’ Through. First National— Norma Talmadge in a spiritualistic story, with enough glycerine tears to float a bat- tleship. Grandma’s Boy. Pathé—It has a real idea, and a great deal of uproarious com- edy—and it also has Harold Lloyd. No further statistics are necessary. Human Hearts. Universal—All_ that the name impli a heart interest theme, overburdened with sentimentality — but well constructed and competently played. Orphans of the Storm. United Artists. —A beautiful and thrilling drama of the French Revolution, directed by a promis- ing young lad named _ Griffith. Is Matrimony a Failure? Paramount. —The rriage problem, discussed in a profout farcical manner. The Wall Flower. Goldwyn.—Colleen | Moore as a homely little girl who breaks both legs, and then becomes beautiful. Sherlock Holmes. Educational. — A serial, issued_ in two-reel instalments, based on the Conan Doyle stories. It was made in England and should not be con- fused with the new John Barrymore pro- duction, which is infinitely better. Cardigan. American—One of those phoney “all-star casts” that are so preva- lent in the movies. The only member of the troupe we ever heard of before is | William Collier’s son. The Seventh Day. First National— Richard Barthelmess is the star, and Henry King the director; which means that, in point of intelligence, this picture is far above the average. But it could do witli a better story. A Stage Romance. Fox.—William Far- num in an exceptionally good picture—a tale of the theatre in the good old days when the spoken drama was still popular. Turn to the Right. Metro.—Demon- Strating that vice thrives in the city, and virtue in the rural districts. The city part is good. For Review Next Week.—“The Man From Home,” “Too Much Business” and “The Trap.” Once to Every Man \ hundred yards from the crossing he saw that the moment he had dreaded had come. Straight ahead, meandering and hesitating with the irritating placidity of his kind, was the pedestrian fate had pre- pared. All these years of free, deliriously iree motor driving had been pointing to this, the inevitable, tragic fragment of an atom of time. Now he could see the silly smile on the pedestrian’s face, the gaudy pattern, of his plebeian necktie. Would that grcen and yellow figure haunt him or would those eyes . . . crunch . . . there, it had happened. It was all over. That awful groan—from the brakes. At last a Pedestrian had forced him to stop. —South Bend Tribune. Ginger Ale Sarsaparilla Birch Beer Root Beer “Well,” said the little Eskimo, “T’ll tell you all about it” “TONS long ago there was a King whose boast it was that he had the best feasts that men could devise or cooks could cook. “He had a beautiful daughter, as all Kings of olden time had. When she was old enough, the King announced that he would give his daughter’s hand to him who would bring a new beverage that would be as beautiful as golden sunlight, would be icy-cold and hot at the same time, would sparkle and live through a whole feast, and which, while it quench- ed the thirst of the moment, would awaken desire for it in young and old, rich and poor, male and female. “And in due time it came to pass that a hand- some young Prince, aided by an old wizard, brought some roots from one island, some canes from another, and some fruits from a third. From below the ground he drew the living waters of a magic spring. Then the old wizard blended the essences of the root and the fruits, sweetened them to a nicety, and infused the whole with the bubbles that gave it life. And at the next feast the Prince won the King’s daughter with the wonderful new beverage, which fulfilled all the King’s conditions. “And what is the name of this beautiful golden liquid?’ asked the King when the feast was over. “But the Prince had walked into the garden with the King’s daughter, and there was no answer. “So, my dears, we must assume that then and there was discovered the universal beverage, Ginger Ale—the one of which we say, ‘They all like it’””. Unde. the ground at Millis, Massachusetts, are springs of pure, cold The ginger used in Clicquot Club Ginger Ale comes’ from The sugar is from the cane. Lemon and lime juice are com- in the Ginger Ale that is cold and hot, is alive ard golden, and which pleases everybody. For your feasts, for meals and between meals, drink Clicquot Club Ginger Ale. THE CLICQUOT CLUB CO., Millis, Mass., U. S. A. Ghocandke Grae GINGER ALE comicbooks.com