Life — April 6, 1922 — page 34: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

32 Jim Henrys Column An Interesting Theory You may have noticed during the past year, at the bottom of my column, this jittle phrase, “Mennen Talcum for Men— it doesn’t show.” An advertising expert gave me the theory. He said that if a man sees a simple, true statement about an article repeated often enough, he is bound to believe it in the end and buy. There must be something in it, for our sales on Mennen Talcum for Men have increased not quite 100%. I don’t understand such things myself. Advertising gets more mysterious to me every day. For example, I am going to devote this whole column to telling you about our Talcum for Men. When I get through, you will know how good it is and how necessary to after-shaving and after-bathing comfort, and you will fully intend to buy a box at once. Yet I may have to keep reminding you for months, before you try it. It is unfortunate for men that talcum was used first on babies, and second, on noses. I suppose if soap had started as a beautifier, most men would still be too proud to use it. Now, Talcum is simply a skin soother and protector. It supplies a fairy, gauze- like film which covers sensitive skin and protects it from wind, sun and the friction of clothing. After shaving, your pores are open and your skin is sensitive, especially so where collar rubs against your neck. Talcum protects it. Of course, Talcum makes your face feel smooth and silky, but that is unimportant, except to the amorous. Mennen Talcum for Men is a regular male powder, made and mildly perfumed exclusively for men. Being neutral in tone, it doesn’t show when used after shaving. A Talcum shower after your bath will make you feel cool and loose for hours. Of course, if you are one of these big fellows who chafe and get all raw in hot weather, you need Kora-Konia, but for general, every day, all over comfort, try Mennen Talcum for Men. The druggist round the corner sells it. ° on Heng (Mennen Salesman) THe Mennen Company Newark, NJ. USA, | her and said: | passed along, much edified at his valu- | until he was out of sight. | posing herself once more, she wrapped | observed with a slight yawn: | markets, | strike. | our old stocks. people. | vulgar pleasures and shallow on self- - LIFE And So It Goes HE Spirit of Progress was walk- ing majestically along the road to j Eternity when he saw a muffled figure | sitting at the side, her head bowed in | slumber. Approaching her, he shook “Who are you?” “I am a National Conscience.” “Then get up. It is my business to awaken such as you.” “Thank you. Iam awakened. Please send word to all editorial writers that I am awakened.” “T shall do so at once.” The Spirit of Progress wrote out the message to the editorial writers, and able service to posterity. The National Conscience waited Then, com- the drapery of her couch about her and “Now for another long sleep.” Take Your Choice HAT is the matter with busi- ness? It is overproduction. The supply of the necessities of life is so short that people cannot afford to pay the prices. European countries cannot pay us what they owe us. If they could pay us, they would flood our which would make matters worse than at present—assuming such a thing to be possible. Crime is too common. We have never been so free from crime—the reports are cooked up by sensationalists. The buyers are on Plenty of goods are being sold, but the profits are too small. The banks won’t lend. There is no trouble about money, but we can’t get rid of There are too many There are too few people. And the real reason? We're long on politicians and short on character; high on taxes and low on thrift; deep on discipline. Whenas HEN Isobel sloshes In sloppy galoshes, I think of the swaying Anemone playing With Zephyr who passes,— Of billowy grasses, Of rivulets flowing, Of thistledown blowing,— Butterflies airy-winged, Humming-birds fairy-winged, Bright in their metalling, Lightly unpetalling Roses ;—of thrushes And bluebirds on rushes Delightfully swinging And lilting and singing. Such dreams, in their total, T find antidotal When Isobel sloshes In sloppy galoshes. Arthur Guiterman, Flowers can so truthfully and beau- tifully express you. ConéraTutaTions in cold words lack warmth. Send flowers. ‘«‘Happy returns of the day” means little, alone, for birth- days. Send flowers. Weddings and anniversaries are so beautifully commemorated with a gift of flowers: Flowers never oversay, never undersay, never are in poor taste: Just ask your florist. Remember that with the Florists’ Telegraph Delivery Service flowers may be tele- graphed in a few hours to any ad- dress in the United States or Canada. obligat ever i Withot would young want © and wi young of the this in tutes 1 makes banal palmies recast phrasir lies in doesn’t satire « alla t H, 0 Meade Sons). be add quite b Before rakish We But sti the fee ble ta much | too mu naps hh nook h HE by H. Do that we sO cont sick an stories comicbooks.com