Life, 1922-04-06 · page 33 of 38
Life — April 6, 1922 — page 33: what you’re looking at
What you’re looking at
This page combines **editorial commentary with advertising**. The upper text is a philosophical essay (bylined T.L.M.) criticizing modern industrial civilization. It argues that scientific advancement and machinery have trapped humanity like "flies in a wire trap"—we've built cages for ourselves and lost touch with what truly matters: human feeling rather than intellectual achievement. The essay references World War I ("four years it emitted scarcely anything else but high explosives"), blaming the "Universal Mind" of science for technological horrors. The **"Old King Coal" cartoon** (lower left) appears to satirize industrial resistance to regulation, depicting a defiant coal magnate who refuses oversight and tells everyone to "go to Hades or freeze"—mocking the power of coal interests. The **bulk of the page is a Pepsodent toothpaste advertisement**, which ironically undercuts the essay's anti-technology message by promoting a modern scientific product (film-combating dentifrice) using the very rational, scientific arguments the editorial just criticized.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
time for America to wake up and to realize that there is something else in the world besides this Mind. For many generations now the scientists have been feeding this Universal Mind with facts and figures. They fed it so full of chemical formulas that during a period of four years it emitted scarcely any- thing else but high explosives and poi- conous gases. They fed it on elec- tricity, and now you can go almost any- where in a jiffy, when in nine cases out of ten you would be much better off if you hadn’t started. This Uni- yersal Mind has created around us so much machinery that we are like a lot of flies in a wire trap. We can see the sun and moon and stars, and can feel the breeze from Heaven; we praise our nice crawling and think we are getting somewhere, but we always miss the hole that leads outside. x eK The only difference between us ex- alted beings and the poor old despised flies, is that the flies got caught in a cage that somebody else set for them, whereas we made the cage for ourselves. And now in our great wisdom we think that we can drag the sun, moon and stars inside where we can handle | them better. Lord love you, we are no nearer to them than we were when Adam and Eve thought they were right next to universal knowledge in an apple core. * * * On every side, as far as the vision reaches, the Mind has built up vast structures that make the senses blind with admiration, And this great Uni- versal Mind is the real culprit. It is guilty of robbing men of their souls. What men feel, and not what they think, is of lasting importance. What men felt yesterday, and not what they thought, is the only thing that keeps us going to-day in the right direction. T.L. M. Old King Coal Wuzza ~ hard- ened old soul; Sez he, “I'll do Just as I please. is the pverage Man I don’t Giwa damn, ## And I don’t aw the line at his nibs, ncle Sam— ou kin all go to Hades or freeze!” You Will See Prettier teeth—safer teeth—in a week We will send for the asking a new- method tooth paste. Modern authori- ties advise it. Leading dentists every- where now urge its daily use. To millions of people it has brought whiter, safer, cleaner teeth. It will bring them to you and yours. See and feel the delightful results and judge what they mean to you. Removes the film It removes the film—that viscous film‘you feel. No old method ever did that effectively. Film clings to teeth, gets between the teeth and stays. It dims the teeth and leads to attacks on them. It is the cause of most tooth troubles. Those troubles have been constantly increasing, because old methods failed to combat film effectively. Film absorbs stains, making the teeth look dingy. Film is the basis of tartar. It holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyor- thea. Also of internal troubles. Ways to combat it Dental science has now found two effective film combatants. Able authori- ties have amply proved them. Now dentists the world over are urging their adoption. These methods are combined in a dentifrice called Pepsodent—a tooth paste which meets every modern re- quirement. And a ten-day test is now supplied to everyone who asks. These effects will delight you Pepsodent removes the film. Then it leaves teeth highly polished, so film less easily adheres. It also multiplies the salivary flow— Nature’s great tooth-protecting agent. It multiplies the starch digestant in the saliva—the factor which digests starch deposits that cling. It multi- plies the alkalinity of the saliva—the factor which neutralizes acids. Every application brings these five Pepsadéent REG.U.S. The New-Day Dentifrice A scientific film combatant, whose every application brings five desired effects. Approved by highest authori- ties, and now advsed by leading den- tists everywhere. All druggists sup- ply the large tubes. ——— SSS effects. The film is combated, Nature’s forces are:multiplied. The benefits are quickly apparent. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film- coats disappear. Compare the new way with the old, then decide for yourself which is best. Cut out the coupon now. This is too important to forget. Ten-Day Tube Free THE PEPSODENT COMPANY, Dept. 907, 1104 S. Wabash Ave. Chicago, Ill. Mail 10-Day Tube of Pepsodent to ‘Only one tube to a family. comicbooks.com