Life, 1922-04-06 · page 35 of 38
Life — April 6, 1922 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising for Woodbury's Facial Soap**, disguised as editorial content about skincare. The large advertisement uses before-and-after imagery and pseudoscientific language to promote a specific cleansing regimen for "blackheads"—a common skin concern. The page also contains book reviews in the left column, notably of F. Scott Fitzgerald's *The Beautiful and Damned*, which the reviewer praises for capturing youth's distinctive slang and "smart" language, though criticizes as shallow in plot. The small cartoon at bottom-right is a generic domestic joke about husbands and wives—typical filler humor for the era. **Key historical context**: This represents early 20th-century advertising strategy—disguising product promotion within magazine editorial to appear as genuine advice rather than commercial pitch. The pseudo-medical tone was common before modern FDA regulation of cosmetic claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Trp Books HE BEAUTIFUL AND Tose, by F. Scott Fitzgerald (Charles Scribner’s Sons). The obligation of making a new vocabulary ever lies heavy upon the rising generation. Without its own language where indeed would youth be? Take away all of the young terms—those expressions which for want of a better word we call “smart’— and what would remain? Think of all the young fry suddenly talking the language of the old; or reverse the process. All this inevitable directness is what consti- tutes the chief merit of this book and makes it worth while, in spite of its utterly banal and dreary round of drinks. It seems to us quite beside the mark to criticize the characters and declare they are bad, “unrelieved,” etc. Mr. Fitzgerald has caught and held this Roman atmos- phere which Petronius Arbiter in his palmiest. moments would have passed “400.” It is what he has seen and felt and recast for his audience with the smart phrasing of youth. The fault of the book lies in the fact that the story in itself doesn’t amount to anything; it is too shal- low, it draws no water; it has no reac- tions outside its narrow limits. Yet this also needs to be qualified; at the very end, one has t» admit a sense of the horrible satire of the whole affair. Is it not after alla tract of the times? Blackheads indicate your cleansing method is wrong | SE the following simple treatment to keep your skin free from blackheads: Every night before retiring, apply hot cloths to your face until the skin is reddened. Then with a rough washcloth work up a heavy lather of Woodbury’s Facial Soap and rub it into the pores thoroughly, always with an upward and outward motion. Rinse with clear hot water, then with cold. If possible rub your face for thirty seconds with a piece of ice. To remove blackheads already formed, substitute a flesh brush for the washcloth in this treatment. Then protect the fingers with a handkerchief and press out the black- heads. This is only one of the famous skin treatments given in the booklet wrapped around each cake of Wood- bury’s Facial Soap. Get a cake H, SUSANNA! (A Romance of the Old American Merchant Marine) by Meade Minnigerode (G. P. Putnam's Sons). .\ historical novel of the sea to be added to one’s collection of sea tales; quite below “Moby Dick” and “Two Years Before the Mast” yet respectable and rakish enough at least to be admitted to such immortal company. We frankly confess that we enjoyed it. But still, all through we were haunted by the feeling that the author’s very consider- able talents might have been employed to much better purpose. He has sacrificed ‘oo much for the sake of popularity. Per- taps he doesn’t really know what a good look he is capable of writing. ‘i MAN by Cyril McNeile (“Sapper”) (George H. Doran Company). It is very seldom that we have read a book of short stories innously good as this one. Being E to death of the kind of short Stories that are turned out monthly in our ur copy; det op- hoe wih saxophone; how to use “cily and in quartets, sextet, te. Ilustrates exclus! vements Wi ‘tuake Conn easi beautiful in ton any Conn instrument, C. G. CONN, LTD. 421 Conn Building, Indiana. IN RATCATCHER, | of Woodbury’s today—begin tonight the treatment your skin needs. The same qualities that give Woodbury’s its beneficial effect on the skin make it ideal for general use. A 25c cake lasts a month or six weeks. The Andrew Jergens Co., Ontario. Cincinnati, New York, and Perth, Copyright. 1922, by The Andrew Jergens Co. magazines, we picked up this volume with a lack-lustre eye. But the man can keep you sitting up—he’s good! R. PIM, by A. A. Milne (George H. Doran Company). The author says in his foreword that he has called this book “Mr. Pim” in the hope that some of those who saw the play may like to become better acquainted with the people in it. We fear this hope will not be realized. Of course Mr. Milne is a good writer—it would be hard to read anything he writes and not get a great deal of pleasure out of it. But this book will not add anything to what he has done. He should have let well enough alone. “What are you going to get, dearie?” “You'll find out in a minute—here comes my wife.” —Sans Géne (Paris). comicbooks.com