Life, 1922-04-06 · page 32 of 38
Life — April 6, 1922 — page 32: what you’re looking at
What you’re looking at
This page contains **advertisement and philosophical essay**, not political satire. ## The Ace Motorcycle Ad The dominant left-side content advertises the Ace Four-Cylinder Motorcycle, claiming it incorporates features riders requested. The accompanying diagram and sales copy emphasize the bike's performance ("instant response," hill-climbing power, silent running). This is straightforward commercial advertising seeking dealer inquiries. ## "What Shall We Do With Our Minds?" The right-side essay (author unclear) presents a philosophical argument about mental self-determination. It distinguishes between individual minds—which require exercise and discipline—and the "Universal Mind," which the author argues America has "worshiped too long." The piece advocates for intellectual independence from external systems (education, psychology, moralism) that have "assaulted" minds. The essay's tone is critical of intellectual dependence but doesn't reference specific political figures or events. It reads as general cultural commentary about American over-reliance on external authorities for thinking. The bottom section briefly describes an "Efficiency Expert" addressing factory workers, likely setting up a separate piece elsewhere in the magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Diagram of the Ace Four-Cylinder Motor DEALERS— Limited territory is still open to a few responsi- ble dealers. Send for complete agency particu- Jars. The features you believe a motorcycle ought to have you will find in the Ace. INSTANT response like the dashing ac- tion of a thoroughbred, daring speed and astounding hill-climbing power, or the com. fort of a slow swinging gait that eats up miles with perfect rhythm—such is the per- formance of the New Ace Four-Cylinder Motorcycle. You'll thrill as it slips away at the slightest twist of the wrist. You'll marvel at its pep on steep grades. You'll find it hard to believe there's a gasoline motor under you—so silent, clean and vibra- tionless is the Ace Four. You and thousands of other motorcycle riders helped design this machine. It was built with those fea- tures which we learned you wanted and needed, but which were so impossible to find. It was your opin- ion that helped make the Ace so perfect, that made possible this new kind of motorcycle transportation. Don't miss another day of it. Go to the Ace dealer now. Get a demonstration. If you don’t know the Ace dealer, write us for illustrated descriptive cata- log and his name and address. What Shall We Do With Our Minds? INDS in all ages have been sub- jected to so much discussion, and the best of them have been so petted and spoiled and generally praised—is it not high time that we made some personal inquiz; about them, in order to discover what is our own individual responsibility? There isn’t a thing in the world that hasn’t been done to our minds by others. Are our minds guilty? When necessary, should they not be protected from attack? For a long time now they have been held up and beaten up and variously assaulted by educational systems, by psycholosists and biologists and reformers and moralists, until it is a wonder there is anything left of them. In many cases there isn’t. The first thing that we must sce clearly is the difference between our own minds and the Universal Mind. We are fairly well acquainted with our own minds, because we can’t get rid of them. They are always hanging around, waiting to be fed up with some- thing or other. Unless we keep them occupied and give them a certain amount of exercise, they are apt to kick down the stable doors and raise hob. And so we come into contact with them just enough to know what is best to keep them quiet, and let it go at that. Sometimes they get out of bounds, but if they are licked into shape they are often profitable; they are much more profitable, however, when we do the job ourselves than when we rely upon recipes and outsiders. So much for our own minds. Now, the Universal Mind is the | source from which we get most of our | own mental supplies, and this Univer- | sal Mind is the thing that we have | worshiped too long and too ardently. America has sat at the feet of the Universal Mind long enough. It is time 1 realize the we genere feedin and fi chemic of fou thing sonous tricity, where out 0! off if versal much of fic the su feel p praise are ge E miss t The alted | flies, i F cage t where: And 1 think | and st them | no nez Adam next apple « On reache struct with a versal guilty What think, men f though us goi ACE MOTOR CORPORATION Erie Ave. and Sepviva St.” PHILADELPHIA, PA., U.S.A. The Super-Expert At Work HE Efficiency Expert had sum- moned all the factory employees —one thousand men, women and chil- dren—to listen to his recommendations. Work had been suspended at nine o’clock and a great throng had gath- ered. At ten o'clock the Efficiency Expert entered the great auditorium. Removing his overcoat and hanging it on a chair with the same motion, he faced his audience with a confidence seen only in $25,000-a-year men. For two hours he surveyed the work of the factory, then turning to the Board of Directors he said: “I would recommend that when a stenographer licks a stamp she employ a left-to-right movement of the hand against the tongue.” After which he picked up and put on his coat with the same motion, and de- parted, stopping at the office of the pay- master on his way out. The Hygienic Holder for those who enjoy cigarette smoking The only hygienic cigarette holder endorsed by physicians, With out of smoking. N tgly stained tooth oor fngera It’s light and graceful. With its lipless grip, @ boon to Iadies who indulge as well as to gentlemen who care, comicbooks.com