Life, 1922-03-30 · page 3 of 34
Life — March 30, 1922 — page 3: what you’re looking at
What you’re looking at
This page is primarily a W.L. Douglas shoe advertisement, with several satirical articles on the left side addressing taxation and other topics. The main cartoon shows a bootlegger's wife ordering supplies, captioned "The Fitness of Things." The satire references Prohibition-era bootlegging—illegal alcohol production during the alcohol ban. The joke is that the wife casually orders a "green car for eleven-thirty," a coded reference to bootleggers' use of fast cars for transporting illegal liquor. The caption's irony suggests the "fitness" or appropriateness of organized crime becoming normalized in American domestic life. The articles discuss humor taxation and pessimists during what appears to be post-WWI America. A separate cartoon about cartoonists making money indicates the profession's growing commercial success during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE How to Pay the Soldier Bonus O patriotic citizen need fear a bonus tax if Congress will only adopt the following methods for rais- FOR MEN AND WOMEN 00 & 00 ia mxivowenes $700 & $800 SHOES SAVE MONEY BY WEARING |} ALSO MANY STYLES AT RISO MANY suis AT $500 & 56.00 . wee ree W.LDOUGLAS SHOES Tax on Prohibition Jokes. " SOLD DIRECT FROM FACTORY |] WHEN YOU BUY W.L.DOUGLAS SHOES Too long has our country groaned TO YOU AT ONE PROFIT CONSIDER tHE EXTRA QUALITY under jokes about prohibition. A tax ‘YOU RECEIVE FOR THE PRICE PAID on this extra-dry humor would bring hs | W. L. Douglas shoes are made of the in a large and immediate revenue and ATTHETACTON, bee soa ‘Wiccmploy the highs at the same time educate our nation to | - H ; at pal, skilled sh pscmakare: all ororkcs bear in silence the denatured sting of with an honest determination to the Vol-tead Act. 4 KS make the best shoes for the price that money can buy. . nc bd ‘When you need shoes look for a W.L. Tax on Pessimists. BY] Douglas store. We own 108 stores lo- « 58 = q cated in the principal cities. You will So far, pessimists, prognosticators, find in our stores many kindsand styles and fault-finders have spread their of high-class, fine shoes that webelieve | gloom «nd sorrow unchecked and un- are better soe wees foe the money punishel. But consider what the tax than you can buy elsewhere. on pessimists would do for our coun- 4 Our $7.00 and $8.00 shoes are excep- fu Bessets woth 60) Bob oe S08 tionally good values. Thereis one point ve . we wish to impress upon you that is To begin with, Mr. Nagged Husband L a8. mB} worth dollars for ‘you to ‘Yemember. world. I ctanta tor would no longer seek refuge of an Tim STAMPED PRICE W: L. Douglas shoes are Put ink ail thehighest standard evening at the club, but would find his IS YOUR PROTECTION [i] © Giniasabobepy Pt until the shoes | of quality atthelow: home cheerful and his wife attractive i AGAINST in cans CONE OF PrOrit Ste eo oot Tt est possible cost. Sa) UNREASONABLE PROFITS 4 are sold to you. When you buy shoes The Intrinsic value ‘ at any one of our stores you pay only e in retail profit Mrs. Chronic Complaint would Me one small it. Se iris io tuocer comfort from a disease she cS No matter where you live, shoe dealers } sumer the equivas was not allowed to talk about without | \ Sa] cansupply youwithW.L.Douglasshoes. | lent of the price paying a heavy fine, and she would abe? cost no. snore io San Freese paid for the goods. rel sick than they doin New York. Insist upon Fre: get to be sick. t having W. L- Douglas shoes with the Catalog Free. name and retail price stamped on the oy lo d : sole. Do not takea substitute and pay Other \ethods. € Gas or tw fits. Order direct wy, (resident, © 0, from the factory and save money. 147 Spark 82, Brockton, Mass. If the country reforms too quickly under the stimulus of such taxes, Con- gress can raise the rest of the money ° ya tax on flappers, bobbed hair, bare If Only We Were Switzerland knees, tea parties, dancing men, stale OW simple our international poli- jokes, or hold-ups. Robert Buel. tics would be if we could see it with the eyes of Mr. Brisbane. “Let Americans,” he says, “study little Swit- zerland. She attacks no one, meddles with no one, but keeps herself always READY to fight, in case of need—and everybody lets her alone. What Swit- zerland does we ought to do. With danger on every side, she keeps out of it, and we, with a wide ocean on each side, do not see our plain course.” How very simple that is! How safe! How attractive! But if we are to imi- tate Switzerland we should complete the pattern and make our living by keeping hotels, providing winter sports and welcoming visitors. Swiss methods are creditable to the uillions ‘of peopte laugh, ‘Every laugh | SWiss, and would be creditable to us ney for the man who creates it. | if the United States could conveniently seranig mony te Met Gal | be squeezed into the limits of Vermont to $100,000 a year. You may have E. S. M. leas thot are equally good. Let Federal training velop vour talent and give you the skill to put Sour ideas on ‘paper. ‘“ The Fitness of Things ale i stamp ts cover postage Boorzeccer’s Wire (to maid): Fert chute ies in the art world and explains the | Marie, I’ll have my emerald earrings sa eat cart isoere eto age, today—and order the green car for Boy Cwho was siven a “lift”): Its 518 Federa! School Building MINNEAPOLIS, MINN, | ¢leven-thirty. They match so well. ght, mister—f was goin'’to the comicbooks.com