Life, 1922-03-30 · page 2 of 34
Life — March 30, 1922 — page 2: what you’re looking at
What you’re looking at
The cartoon "How to Be Happy Though Married—or Single" depicts seven figures seated together reading magazines or newspapers, representing different marital statuses. The satire appears to mock the notion that happiness depends on relationship status—the title's ironic dash suggests married and single people are equally capable of contentment (or discontent). The accompanying text is actually an advertisement disguised as editorial content, urging readers to subscribe to *Life* magazine. The publisher uses mock-earnest language ("Be Prepared for a Great Surprise," "Obey that impulse") to encourage subscriptions, promising the summer issues will be "humorous" and "fresh." The ad emphasizes subscription exclusivity and pricing, undercutting its own casual tone with commercial intent—a self-aware satire of advertising practices itself.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Live: Published Weekly by Life Publishing Entered as Second Class Matter June 8; 1883, at the Post Ofce at New York, CHartes Dana Gipson, President Company at 598 Madison Avenue, New York, N. Y. N.Y., under the act of March 3d, 1879. Printed in New York, Gronce B. Ricuardson, Vice-P: ‘Ann uubscription, Five Dollars. 'pniéred ay Second Clase Satter at the Post Opes Deparimest” Cansaie ‘ §. March 30, 1922 Copyright in England and the British Possessions. B. F. 6. d 2 ™ = Ho N adopt ing | Tax To unde: on tl ina at th bear the \ Tax | So and gloon punis on pe try. To woulc evenil home How to Be Happy Though Married—or Single get li was 1 payin soon Be Prepared for a Great Surprise ot If Weare going to do an unusual thing; but it has been a long, hard under winter, and the spring is just beginning to make us reckless. iva We are going to ask you to become regular subscribers to LIFE. aes Jokes, We have intimated this before in this page, but have never come out so immodestly as upon this occasion. — N Moreover, we are going to do this without offering you any \ special inducements. We might, of course, call attention to the fact \ that the summer is coming on and that Life has rarely been so good, so Special \_ fresh, so full of pictures, so delightful, as it will be this summer. , er eacecea atv We might even hint that it will be humorous Say —although probably nobody would believe this. ei ). end IN : a tem iwerka to! *x But no! All we say iss SUBSCRIBE. Obey that impulse. You may regret it, but Cc take a chance. N VEF Andy Tilust Briggs, from $1 ideas t} develop Sour id Open only to new subscribers; no subscriptions renewed N\ at this rate. aN pitite \ rye LIFE, 598 Madison Avenue, New York veda One Year, $5.00. (Canadian, $5.80; Foreign, $6.60.) 8 Fede comicbooks.com