Life — March 30, 1922 — page 4: what you’re looking at

What you’re looking at

This page is primarily an advertisement for the Mimeograph machine, produced by A.B. Dick Company. The ad uses military/armor imagery—showing a knight in full plate armor with shield and sword—as a metaphor for business protection. The "Armored!" headline plays on contemporary concerns about business efficiency and cost-cutting during what appears to be an early 20th-century economic period. The advertisement promotes the Mimeograph as a "galant protector" against waste, emphasizing its speed (5,000 copies per hour) and economy for producing documents, letters, and bulletins. The armor imagery suggests that businesses need protection against financial loss—the "great fight for dollars" mentioned in the text. This is corporate advocacy messaging rather than political satire, marketed to industrial and educational institutions.