Life, 1922-03-30 · page 4 of 34
Life — March 30, 1922 — page 4: what you’re looking at
What you’re looking at
This page is primarily an advertisement for the Mimeograph machine, produced by A.B. Dick Company. The ad uses military/armor imagery—showing a knight in full plate armor with shield and sword—as a metaphor for business protection. The "Armored!" headline plays on contemporary concerns about business efficiency and cost-cutting during what appears to be an early 20th-century economic period. The advertisement promotes the Mimeograph as a "galant protector" against waste, emphasizing its speed (5,000 copies per hour) and economy for producing documents, letters, and bulletins. The armor imagery suggests that businesses need protection against financial loss—the "great fight for dollars" mentioned in the text. This is corporate advocacy messaging rather than political satire, marketed to industrial and educational institutions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Armored! In the great fight for dollars the speedy Mimeograph is a gallant protector. Letters, forms, sales messages, bulletins, diagrams, etc., coming in clean thousands, ride at full tilt from its whirling cylinders, at the quick pace of five thousand an hour. While they are aris- tocratic sheets, beautiful in finish and appearance, and every one exactly like the typewritten or hand-traced original, they are almost negligible in cost. The Mimeo- graph is today cutting the expense for all kinds of print work down to minimum, for unnumbered thousands of industrial and educational institutions throughout the world. Its great speed means remarkable economy. Private printing! The work may be done under executive supervision by any neat and careful typist. Armor yourself against waste—now, with this obedient defender. Booklet “W-3” gives all the interesting facts. Drop a line for it today—A. B. Dick Company, Chicago—and New York. eS SRO aly, comicbooks.com