Life, 1922-03-02 · page 4 of 34
Life — March 2, 1922 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It features a Mimeograph machine advertisement from the A. B. Dick Company, with offices in Chicago and New York. The ad uses hyperbolic language ("Wizardry!") to market the mimeograph as a revolutionary duplicating technology. The image shows the machine's internal mechanism. The copy emphasizes speed (producing "five thousand well printed copies" hourly) and economy, claiming it can reproduce documents at "almost negligible cost." The advertisement targets businesses by highlighting practical applications: form-letters, circulars, office blanks, and factory diagrams. It appeals to efficiency-minded readers by stressing that operation requires "no special training or skill." This reflects early 20th-century enthusiasm for office mechanization and mass reproduction technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Wizardry! In the speeding up of the world’s work this little ma- chine has performed an unmatched part. And its accomplishments in economy are quite as note- . worthy. It is the speediest and most inexpensive . means of duplicating all kinds of typewritten sheets. Within fifteen minutes from the time the wording is typed hundreds of impressions may be ready for use. Its hourly grist is five thousand well printed copies. It reproduces, at almost negligible cost, all kinds of form-letters, bulletins, circulars, office blanks, charts, maps, cartoons, designs, factory diagrams, etc. No j especial training or skill necessary for its operation | It leads the world in sales because of its remarkable achievements in speed and economy. A modern wizardry! Send for interesting booklet “W-2,” and learn just why. A. B. Dick Company, Chicago — and New York. | / MINESGRAPH comicbooks.com