Life, 1922-01-05 · page 3 of 34
Life — January 5, 1922 — page 3: what you’re looking at
What you’re looking at
This page contains a **poetry review** titled "Rhymed Reviews: Gold Shod" by Newton Fuessle, Boni & Liveright, critiquing a literary work. The poem satirizes a character named Fielding whose family lacked ambition and whose own talents were wasted—he became a "motor-magnate" instead of a writer, disappointing the reviewer's expectations. The page is **primarily advertising**, dominated by a Pepsodent toothpaste advertisement featuring two figures (a man and woman). The ad promotes a "new-day" dentifrice using scientific language about film-coating teeth and fighting decay—typical early-20th-century marketing rhetoric. A brief "Commercial Item" story about Mrs. Smith purchasing cloth completes the content. The page reflects 1920s consumer culture and literary criticism conventions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Rhymed Reviews Gold Shod (By Newton Fuessle. Boni & Liveright) ‘HESE Glindens, born with soar- ing wings, Had all the foolish trick of yielding To women wanting Wealth and Things ; And that’s the way it was with Fielding. His grandpa, Anton, thrust aside A music-lover’s high ambition To win a home, and lived and died A plodding, minor-town physician. Then Fielding’s father meekly did Whatever Wife and Mother willed him; His bookish gifts were lost or hid, And making lounges quickly killed him. So Fielding likewise let the breath Or flow of Inspiration stagnate; To please his wife, aggressive Beth, He blossomed out a motor-magnate. fe spiced the quest of Power and Gold With love-adventures, quite informal. (All Truly Modern authors hold That Infidelity is Normal.) We leave him ranked among the best, With fame that couldn’t well be brighter, stirred by pressed ;— He knew he should have been a Writer. Yet longings, _half-re- I cannot take his woes to heart And curse out Fate, that wicked broker. His Genius was for Trade; in Art Hemight have reached—the Mediocre. lf Talent in the chase of Pelf _ May die, what Might-Have-Been is gammon}; But Genius will assert itself In spite of Ashtoreth or Mammon. Arthur Guiterman. Commercial Item S. SMITH stepped into a little store at the corner to purchase seven-eighths of a yard of oil cloth. Mrs. Cohen, the storekeeper’s better half, waited upon Mrs. Smith. Poor Mrs. Cohen, after puzzling a bit over the seven-eighths, stepped to the back of the store and called: “Papa, vat is Sseven-eighths? Mrs. vants dat much 9 by the oil cloth.” The answer came » back promptly: “Mamma, tell her we ¢ hain’t got dat; she bedder take a yard unt a quarter.” (M4? M BIN DERY Autce: Gladys is an expert gossip. Vircinta: Tells everything? Axtce: No—knows just what to leave out. Gi: a4 j : Ask Us Now This test will delight you Again we offer, and urge you to ac- cept, this new teeth-cleaning method. Millions now employ it. Leading dentists, nearly all the world over, are urging its adoption. The results are visible in whiter teeth wherever you look today. Bring them to your people. The war on film Dental science has declared a war on film. That is the cause of most tooth troubles. And brushing meth- ods of the past did not effectively combat it. Film is that viscous coat you feel. It clings to teeth, enters crevices and stays. Then night and day it may do serious damage. Film absorbs stains, making the teeth look dingy. It is the basis of tartar. It holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Millions of germs breed in it. They, with tartar, are the chief cause of pyorrhea. Very few people have es- caped the troubles caused by film. Two film combatants Now two combatants have been found. Many careful tests have proved their efficiency. A new-day tooth paste has been Pepsadént The New-Day Dentifrice The scientific film combatant, which brings five desired effects. Approved by modern authorities and now ad- vised by leading dentists everywhere. All druggists supply the large tubes. created, and these two film com- batants are embodied in it. The paste is called Pepsodent. Now every time you brush your teeth you can fight those film-coats in these effective w27s. Also starch and acids Another tooth enemy is starch. It also clings to teeth, and in ferment- ing it- forms acids. To fight it Nature puts a starch digestant in saliva. She also puts alkalis there to neutralize the acids. Pepsodent multiplies the salivary flow. It multiplies the starch digest- ant in the saliva. It multiplies the alkalis. Thus these teeth protecting forces, twice a day, are much in- creased. They must be done These things must be done. Teeth with film or starch or acids are not white or clean or safe. You know yourself, no doubt, that old tooth-brushing methods are inadequate. See what the new way does. Make this pleasant ten-day test and watch your teeth improve. A few days will tell Send the coupon for a 10-Day Tube. how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film-coats disappear. Do this now. The effects will delight you and lead to constant delights. To all in your home they may bring new beauty, new protection for the teeth 10-Day Tube Free THE PEPSODENT COMPANY, Dept. 575, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to Note comicbooks.com