Life, 1922-01-05 · page 4 of 34
Life — January 5, 1922 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for the Mimeograph machine, manufactured by A.B. Dick Company. The ornamental illustration at top depicts fantastical dragons or monsters engaged in combat—a classical artistic motif used decoratively. The advertisement's central claim compares the Mimeograph favorably to an imaginary "monster with a thousand tongues" as a means of information distribution. The copy emphasizes the machine's efficiency: capable of duplicating "forty thousand messages" daily, it could reproduce "typewritten letters, bulletins, forms, plans, diagrams, and free-hand sketches" quickly and affordably. The advertisement targets business managers seeking operational efficiency and cost savings, positioning the Mimeograph as essential office equipment for organizations requiring rapid document duplication. This reflects early-20th-century business modernization.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A monster that spoke with a | thousand tongues would be a poor disseminator of information as compared with the Mimeograph. Forty thousand messages is its easy daily grist. In the evolution of man-made things the Mimeograph stands alone as the speediest means of duplicating all kinds of typewritten letters, bulle- tins, forms, plans, diagrams, and free-hand sketches. Neatly and exactly it does its rapid work. But its out- standing merit is that it is one of the greatest money savers ever invented by man. And that is the reason why you should give it serious consideration today. If you are anxious to get greater efficiency from your present equip- ment, or maintain high-pressure standards even with inade- quate forces, you will be interested in our booklet““W-1”. Ask for it now. A.B. Dick Company, Chicago—and New York. MINESSRAPH comicbooks.com