Life, 1922-01-05 · page 2 of 34
Life — January 5, 1922 — page 2: what you’re looking at
What you’re looking at
# Analysis This is not a satirical cartoon but rather a **straightforward automobile advertisement** for the Locomobile Company of Bridgeport, Connecticut, published in Life magazine on January 5, 1922. The ad features a photograph of an early 1920s touring car and appeals to American pride and quality manufacturing. The text emphasizes that despite economic pressures of the era ("when high quality in manufacture is so often slighted"), Locomobile remains committed to producing "the finest car possible." It's a luxury car advertisement positioning the vehicle as representative of American industrial excellence and craftsmanship. There is no political satire or cartoon present—this is purely commercial advertising copy from the post-World War I era, when American manufacturing prowess was a source of national pride.