Life, 1921-10-13 · page 21 of 34
Life — October 13, 1921 — page 21: what you’re looking at
What you’re looking at
This cartoon satirizes **Mr. Colgate** (of the Colgate toothpaste company) by depicting him in an ornate bathroom taking his own medicine—literally consuming his product. The image shows two men in formal dress flanking a elaborate fountain/bathing scene labeled with product names ("Écla," "Florent," "Violet"), suggesting Colgate's various toiletry lines. The satire is straightforward: it mocks wealthy industrialists' self-promotion and the era's advertising culture by suggesting Colgate is so devoted to selling his goods that he personally uses them obsessively. The phrase "takes a little of his own medicine" was a common idiom meaning to experience the consequences of one's own actions—here deployed ironically, since using quality products isn't a consequence but a privilege of wealth. This reflects early-20th-century skepticism about corporate advertising and the absurdity of industrialists' public personas.
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October ul Owing to the time it takes to print Lire, readers should verijy from the daily news- papers the continuance of the attractions at the theatres mentioned. More or Less Serious Back Pay. Eltinge—The story of a girl who went wrong, told .at magazine space-rates. The Bat. Morosco—No sign of relief for another year from this thrilling crime wave. Blood and Sand. Empire—Otis Skin- ner in a bull-fighting drama with the bull winning. The Blue Lagoon. Astor—The big storm scene in the last act will wake you up in time to go home. Daddy’s Gone A-Hunting. Plymouth. —A remarkably simple and poignant do- mestic tragedy, with Marjorie Rambeau at her best as the heroine. The Easiest Way. arr and many of the origina play which has justly become a model. The Fan. Punch and Judy.—* The Green Goddess. Booth.—Sh« I rajahs in the Himalayas an side, too. George Arliss as the mean rajah. The Hero. Belmont—A daring idea poured into a fairly conventional mold, but worth seeing. Lilies of the Field. Klaw.—* Liliom. Fulton—A_ remarkably fine thing, however you look at it. Pot Luck. Comedy—* The Return of Peter Grimm. Be- lasco—David Warfield in a revival of the fir and best, of our modern spiritualistic dramas. The Silver Fox. Maxine Elliott’s— Cosmo Hamilton's latest drawing-room product, with William Faversham and an excellent cast responding to the Cosmic urge. Sonya. Forty-cighth St—Royal_ ro- mance, and just as dull as yours or mine. The Spring. this issue. Comedy and Things Like That Bluebeard’s Eighth Wife. Rits— Ina Claire in something French, The Circle. Selwyn.—John Drew, Mrs. Leslie Carter and a splendid cast in a de- licious play of high-class infidelity. Duley. Frazee.—Satire for those who like it, ‘and an amusing play for the rest, with Lynn Fontanne for everybody. The First Year. Little—Everyone’s home life made funnier than you ever dreamed it could be. Getting Gertie’s Garter. Republic.— A delicate little bit of gossamer, of which Barrie is suspected of being the author. Honors Are Even. Times Square— Lola Fisher and William Courtenay in a comedy which is amusing every once in a while—a long while. Princess—Reviewed in Plays with (*) to be reviewed later. Just Married. Nora Bayes—Informal honeymooning on a _ boat, with Lynne Overman to make it funny. The Man in the Making. Hudson— The American Magazine in four acts. The Night Cap. Bijou.—Crime melo- drama with a farcical twist. Only 38. Cort.—Sweet and clean. Six-Cylinder Love. Sam H. Harris— The automobile dramatized, with a Roamer playing opposite Ernest Truex and June Walker. One of the season’s sure-fire hits Two Blocks Away. George M. Co- han’s—Barney_ Bernard and some good Jewish lines. That's all, but that’s enough. The White-Headed Boy. //enry Mil- —The Irish Players in a delightful play in which Ireland is not repre- sented as a woman moaning in the fire- place. Eye and Ear Entertainment Blossom Time. Ambassc Get Togethe: Hippodrome. —Better and less expensive than ever. The Last Waltz. Century—Comi opera on a large scale. Sally. w Amsterdam. — Ask ticket agencies what they think of it Tangerine. Casino.—Ple a fairly novel show in whic son plays the little hypochondriac girl. the INTIMATE GLIMPSES OF AMERICAN GENERALS OF INDUSTRY No. 9. Mr. Colgate takes a little of his own medicine comicbooks.com