Life — November 4, 1920 — page 59: what you’re looking at

What you’re looking at

This page is primarily an **advertisement**, not satire or political commentary. It promotes "Velmo," a mohair upholstery fabric formerly called "Chase Mohair Velvet," manufactured by L.C. Chase & Co. of Boston (established 1847), with offices in New York and San Francisco. The ad emphasizes Velmo's luxury qualities: soft texture, rich colors, and durability for home and automobile upholstery. The photograph displays the fabric on period furniture in an elegantly appointed interior with a fireplace, demonstrating its aesthetic appeal. The decorative header labels it "The Luxurious Mohair Upholstery Fabric," positioning Velmo as a premium material for affluent consumers during what appears to be the early 20th century. There is no political or satirical content on this page.