Life, 1920-11-04 · page 60 of 60
Life — November 4, 1920 — page 60: what you’re looking at
What you’re looking at
This is a **Colgate shaving product advertisement**, not political satire. The illustration shows a storekeeper selling the "Handy Grip" shaving stick to two outdoorsmen preparing for a hunting or fishing trip. The ad's humor is gentle and practical rather than satirical: it depicts the convenience of having quality shaving supplies while camping in the wilderness. The "Thank You, Mr. Storekeeper!" caption suggests gratitude for being properly equipped before entering the woods. The advertisement emphasizes product benefits—lathering with cold water, ease of use, no irritation—and includes a refill system comparable to modern razor cartridges. The tagline "Truth in advertising implies honesty in manufacture" reflects early 20th-century consumer trust messaging. This represents typical **early 1900s advertising strategy**: associating consumer goods with desirable lifestyles (adventure, outdoor masculinity) to drive sales. No political figures or contemporary events are referenced.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“AANDY. 6 “Thank You, Mr. Storekeeper!” NE of the finest things about a hunting or fishing trip is the morning shave, if you have Colgate’s Handy Grip Shaving Stick in your kit. Don’t make the mistake of going into the woods without a sufficient supply of Colgate’s. The cold water of the mountain stream or lake will scrve just as well as warm water to produce a generous, softening lather when you shave with Colgate’s. There is no need of making a mussy job of it by rubbing the lather in with your fingers. Work it up freely under the brush, and enjoy a quick, casy shave, with no smarting or burning afterward. Your face will have to last you all your life. Treat it kindly by shav- ing with Colgate’s—for sale everywhere. COLGATE & CO. Est. 1806 New York Truth in advertising implies honesty in manufacture Putting a Colgate “Refill” Shaving Stick into your“Handy Grip” is as simple and easy as putting 2 new blade in your razor, NC comicbooks Sone