Life, 1920-11-04 · page 58 of 60
Life — November 4, 1920 — page 58: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satirical content. It contains two travel industry advertisements from the 1920s era: **Left side:** American Express promotes its Travelers Cheques product, emphasizing their safety and worldwide acceptance for travelers heading to southern destinations (Florida, Caribbean, Mediterranean, California). The pitch stresses that personal checks lack credibility away from home, while Travelers Cheques establish "credit the world over." **Right side:** Two travel service ads—one for "The Homestead" resort in Hot Springs, Virginia (showing people watching tennis), and below it, Thomas Cook & Son advertising guided tours to Asia ("The Lure of the Far East") and the West Indies. **Historical context:** This reflects the 1920s travel boom among affluent Americans, when international travel required financial instruments for security and merchant acceptance. The ads target wealthy leisure travelers—note the emphasis on comfort, steamships, and exclusive itineraries. There is no cartoon or satire present; the page documents how travel companies marketed to the prosperous class of this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Oe PCRS Ti Ds.0- 0: D.0-0; eo Ds.0-0:-< P2.0-0: 3} ‘4 M 3] hy ¥| e| ‘4 y ol a y| 's y} | S| fy ‘a M S| Pi. M When the South Calls Be it Florida, The West Indies, The Mediter- ranean or California you will require some form of protection for your travel funds. Thirty years ago the American Express Com- pany originated Travelers. Cheques. Today thousands of Banks and Express Offices sell American Express Travelers Cheques each year to hundreds of thou- sands of travelers. The value of a Travelers Cheque lies in its safety and in its “spendability.” American Express Travelers Cheques not only insure your travel funds against loss or theft but thirty years of international use has made them acceptable in all countries. With Travelers Cheques you can pay your hotet bill, purchase railway, steamship or Pullman tickets, pay your check in the dining car or for your seat in a sightseeing automobile. Merchants the world over accept these Travelers Cheques in pay- ment of merchandise and souvenirs. You require no introduction other than your signature when you present— AMERICAN EXPRESS TRAVELERS CHEQUES Your personal check will not carry you very far from your home town for the simple reason that you are away from those who know you. American Express Travelers Cheques are known and establish your credit the world over. American Express Tours and Cruises:— A Cruise Around South America. Four Cruises to the West Indies. Tours to the Orient, the Mediterranean, Europe, California and Florida. Independent tours arranged to fit any pocketbook. For details and booklets address the Manager of the Travel Department of the— AMERICAN EXPRESS COMPANY 65 Broadway, New York Offices or Correspondents Everywhere TINTERNATIONAL BANKING, SHIPPING, TRAVEL ANO FOREIGN TRADE BSH) PETER J. CAREY, PRINTER ~ Jke HOMESTEAD “Virgina Hot Spr Springs | Watching a Tennis Match COOK’S Travel Service THE LURE OF THE FAR EAST IX ESCORTED OURS will start from Pacific coast, Jan. 24, Feb. 5.19 March 5, 16, ¢ . Each one offers a rare opportunity to sce in comfart and with leisure Apo large cities of China and their ancient civilizatioo—y} spend Springtime in Japan, when Nature showers her most glorious gifts—and ks} but sie ican it, to see the Philippine Islands and cruise among them. Itineraries include all points of interest in a. U—JAPAN—MANCHURIA—KOREA MIDDLE CHINA—SOUTH CHINA—PHILIPPINES Other Tours and Cruises to WEST INDIES ANHPODES, CALIFORNI THOS. COOK & SON. Boston Chicago NEW YORK . Philadelphia San F Los sel Montreal Toronto | comicbooks.com