Life, 1920-10-28 · page 3 of 46
Life — October 28, 1920 — page 3: what you’re looking at
What you’re looking at
This is primarily a **product advertisement** for the Liberty Lens automobile accessory, manufactured by Macbeth-Evans Glass Company of Pittsburgh. The ad appears in *Life* magazine (page 747). The small cartoon in the upper right shows a car with the lens installed, depicting improved visibility. The Statue of Liberty illustration on the left serves as the company's logo/brand identity. The ad's rhetoric—"Both light the way for leaders"—uses patriotic symbolism to market automotive safety lenses. The comparison between the Liberty lens and the Statue of Liberty is purely metaphorical branding, not political satire. This is commercial advertising, not editorial content or political commentary. The page lists standard equipment specifications and prices ($3.00-$4.25 depending on region) for various automobile brands including Jordan, Cole, Stanley, and others.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIBERTY LENS The Record and the Lens! Both light the way for leaders HERE is an intimate connection between the record of the Macbeth- Evans Glass Company and their latest product —the Liberty Lens for auto- monies, he Company’s half century leader- y Lis ship lights the way for other industrial Safe as daylight leaders. The Liberty Lens lights the ‘The Liberty puts abundant light way for the owners of leading cars. where it is needed and where safety Backed by its makers’ reputation for laws say it should be. It is legal every- superiority this splendidly efficient lens where. The prisms permit no ray has almost in a night become standard higher than 42 inches, 75 feet in front sisiNeik Beas, saad equipment on more cars than any other of the car; no glare, but light in plenty the gree! lens in ths lens! Convincing proof this of its ex- on the road; 300 to 400 feet range famous statue. The cellence. ahead, and both sides of the road brightly same scientific skill The Macbeth scientific mastery of lighted. It brings the comfort of day produced the Liberty prismatic light control has brought the light driving. MACBETH-EVANS GLASS COMPANY, Pittsburgh Branch Offices in: Boston; Chicago; New York; Philadelphia; Pittsburgh; San Francisco; 720 Book Building, Detroit Macbeth-Evans Glass Company, Limited, Toronto, Canada Standard Equipment on Standard Equipment on Jordan Templar Cole Briscoe Biltwell Jones Case Studebaker PRICES Pan American Paterson Premier Daniels Stanley Moon TRUCKS D ‘ y National Perpair ss. ee «$300 hs Foe ; International Truck Garford Hupmobile American Sheridan oa world’s nations to seek Macbeth lenses for their greatest battleships and light- houses. The same experience and skill produced the Liberty Lens. comicbooks.com