Life, 1920-10-28 · page 4 of 46
Life — October 28, 1920 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Life* magazine, not political satire. The page promotes a special offer for new subscribers: one dollar for a three-month subscription (twelve issues). The imagery is patriotic rather than satirical. The top illustration shows a mechanical device labeled "Coming, Sir!" with a figure saying "Give me liberty or give me LIFE!!" — a play on Patrick Henry's famous Revolutionary War phrase. This links the magazine's name to American freedom. The bottom cartoon featuring a small character saying "I-I-I believe I shall" and "Obey that impulse!" is a lighthearted visual pun encouraging subscription. The messaging emphasizes subscribing before the "Double Christmas Number" arrives in December, positioning *Life* as an ideal gift. This reflects *Life*'s role as a humor and commentary magazine during the early-to-mid 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Give me lib or give me LIF SPECIAL OFFER; Open only to new subscribers; scriptions renewed at this rate. Send One Dollar (Canadian $1.20, For: eign $1.40) with your name and address, and Lire will be mailed to you regularly for three months (twelve issues). no sub- LIFE, 17 West 31st Street, New York. N° is the time to think of beginning to do your Christ- mas subscribing. Next week's issue ‘is the great Thanksgiving Number, This leads the way to the Double Christmas Number, coming the first wi in December. You cannot afford to miss any issue of Lire from now on. And your friends? Begin io think of sending them Lire for a Christmas gift. Obey that Impulse. One Year, $5.00 (Canadian, $5.80; Foreign, $6.60.) a fhe e comicbooks.cqimul