Life, 1920-10-28 · page 2 of 46
Life — October 28, 1920 — page 2: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or editorial content. It promotes the United States Rubber Company's new "Mono-Twin" solid truck tire, claiming it's "the fastest selling solid truck tire in America." The ad addresses truck owners directly, emphasizing **economy** as a selling point. The large photograph shows an enormous tire under a bridge or overpass, dramatically illustrating the product's size and durability. Key selling features highlighted include: - **Exclusive U.S. creation** ("non-splitting") - **Increased traction** from rubber cross-ribs and depressions - **Heavy load capacity** compared to single tires The ad uses the credibility angle ("Truck owners all over the country have learned their lesson") to suggest widespread adoption validates the product. It's straightforward industrial advertising with no satirical intent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
wbtishing Company ‘ork. N.Y: Five Dollars, -LIFE.- Entered as Second Class Matter June ®, 1 NOY Estered is Secood Cliss Ma be Copyright io Foe! ea The Fastest Selling Solid Truck Tir MONO- in America ~ ‘ALK to the truck owners of this country about economy—even an economy that may not be immediately apparent—and you will always find them ready and willing to listen to you. When the United States Rubber Company announced the creation of its new Mono-Twin Solid Truck Tire, two months ago, it expected that truck owners would be interested. What it didn’t foresee was how quickly and almost universally they would appreciate the results towards which this company had been working. * * a Two months is a short time in which to have the results of years of scientific endeavor meet with such general and enthusiastic acceptance. But truck owners all over the coun- try have learned their lesson. They have followed the unsound and the unscientific to their logical conclusions. They know now which way econo- my lies. And they are more than ever out to find it. * ¢ «* For those who overlooked the first announcement regarding the Mono- Twin, we reprint these few facts bear- ing on its economy: It is built of grainless rubber—, an exclusive U. §, creation —non- splitting. #3 Chemically joined to its base—en ing base separation. Its combination of rubber cross and depressions increase traction— sipate traction heat—act as a nows tread—enablethetreadto wear downs Sormly with no necessity for regroovit It carries a heavier load than ty single tires of half the section width adding to its cushioning qualities, red ing the wear on truck and driver. Any U.S. Solid Truck Tire sentative will be glad to give you ther information. Talk to him. He isa truck tireep And specify the U. S. Mono-Ts when ordering your new truck. United States Tires United States @ Rubber Compan Fifty-three Factories Shan The oldest and largest Rubber Organisation in the World Two hundred’ thirty-five Bro comicbooks.com)y]