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Life, 1920-09-16 · page 5 of 44

Life — September 16, 1920 — page 5: what you’re looking at

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Life — September 16, 1920 — page 5: Life, 1920-09-16

What you’re looking at

This page is primarily **advertising**, not satire or political commentary. The dominant content is a Connecticut Telephone & Electric Company advertisement for their "Connecticut Ignition System" for automobiles. The ad features a vintage car and electrical control panel, promoting the system's ability to deliver consistent electrical current for reliable engine ignition and fuel efficiency (promising maximum mileage at 35 cents per gallon of gasoline). The left column contains "The Fable of the Rebellious Citizen," a short satirical story about a complaining everyman who ironically funds his own grievances through taxation and consumer spending—a gentle critique of hypocrisy. Below it is an advertisement for the Motorola Series automobile radio. The page represents typical 1920s-era magazine content: automotive technology promotion mixed with light social humor.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

sily Driven—‘‘Capewell” Horse Nails— hard and dry. Ch Sate cuter surace ol the Il nails and ep aM na ke 1 Cae ‘World's best ibe Pate cheapest regardles of ae Capewell Horse Nail Co, The Fable of the Rebellious Citizen EE the Citizen. He is peeved. He wants to know why the country stands it. He says it-is all becan do to make both ends meet. He has worn the same pair of shoes for wo years. He has had them resoled three different times. His overcoat has teen turned. He bought it in 1912. He is wearing his last winter’s hat. He has sot bought a new suit this season, be- aase he actually cannot afford it. “It isan outrage,” says the Citizen. “ Where is it going to end?” he asks bitterly. He goes to lunch. On the way he stops at a barber shop, and has his face shaved. This costs him twenty cents. He recalls the good old days when it used to be fifteen, and pays the barber ten cents extra for presenting him with the check. At the door a Greek strikes him across the shoulders with a brush, The Citizen fives him a dime. He goes to rather a nice place for lunch, where it is bad form to take his hat and coat into the dining-room. He bas an entrée, a dessert and a demi-tasse. He is pained when he finds that this costs tim one dollar and twenty-five cents, and shen he gets his change he leaves twenty cents on the plate. The Motrola Saves Thirty Turns = of the Handle rae Pee record, Compa voor Metolal fe va lee Full Current —and What It Means To Gasoline THe Connecticut System is free to deliver the battery’s full current to your cylinders because no resistance has been set up anywhere along the line to cut down the flow. Full current means a fat, eager spark which fires rapidly and completely even today’s low- ~grade fuels. That fat spark is necessary to get the maximum miles per gallon froms your gasoline. With gasoline at 35 cents full current will prevent high fuel bills. The Automatic Switch guarantees the system’s safety in using full current —because when the motor stops the current stops—the switch kicks off automatically and checks the flow. Will the Connecticut Ignition System be on the next car you buy ? Merid len mig CONNECTICUT cetecrric COMPANY 7 The hat-check girl helps him on with his coat. He gives her fifteen cents. He decides to go to the theatre, and calls an agency where they know him. He buys a pair of two-dollar seats for seven dollars. After the theatre he takes a taxi home. The fare is one dollar eighty, instead of one-fifty as usual. He hands the driver a two-dollar bill and is ashamed to ask for change. Connect icut He goes to bed saying, “It is an out- rage! Where is it going to end?” he asks bitterly. “Why does the country stand Kenneth Andrews, Wakeful AY: You look like you needed sleep, old man. Kay: You're right. The only time I see a bed is when I attend the theatre, comicbooks.com