Life, 1920-09-16 · page 6 of 44
Life — September 16, 1920 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or editorial content. The Mimeograph advertisement occupies most of the space, with only a decorative illustration at the top showing what appears to be ornate hinges on a door. The text uses an extended metaphor comparing hinges to the Mimeograph machine—both are described as essential, efficient devices that enable important functions. The ad claims the Mimeograph is a "hinge" for business opportunity, allowing rapid reproduction of letters, documents, and drawings at minimal cost. The illustration's connection to the text is thematic rather than satirical: it simply visualizes the "hinge" concept to support the product pitch. This is straightforward commercial messaging, not political or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hinges! A clumsy world it would be without them. Human invention has never devised a substitute. In a simple way they perform an important task with the greatest possible efficiency. @@@ In the realm of business the Mimeograph is an important hinge, upon which the door of opportunity swings open to larger fields of service and profit. With its help five thou- sand beautifully printed copies of a letter may be ready for mailing within an hour—forty and more thousands a day. The work is done at negligible cost and privately; if need be, under your intimate supervision. A remarkable economy is the Mimeograph, for the rapid reproduction of all kinds of typewriting, handwriting, drawings, etc., for development work inside and outside of the organization. Get new booklet “W-9” from A. B. Dick Company, Chicago—and New York, NINESGRAPH comicbooks Samay