Life, 1920-09-16 · page 35 of 44
Life — September 16, 1920 — page 35: what you’re looking at
What you’re looking at
This is a **1920 Simmons Company advertisement**, not a political cartoon. The page promotes metal bed frames, specifically the "Coronado" twin bed design. The ad's central argument addresses a social convention of the era: the practice of furnishing guest rooms and children's bedrooms with hand-me-down furniture discarded by the homeowner. The ad suggests this habit is outdated. The modern angle: The advertisement appeals to contemporary health consciousness—emphasizing that quality sleep matters, positioning separate twin beds as hygienic (preventing cold transmission between sleepers) and promoting the idea that *all* household members deserve proper beds, not just the primary family. The target audience is the homemaker ("the woman who realizes her responsibility"), positioning bed quality as part of her household management duties. This reflects early 20th-century gendered domestic advertising. The page includes product specifications, dealer instructions, and offers free booklets on sleep health—standard advertising copy of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rinds © 1920, Simmons Compaay Ask Your Dealer The woman who realizes her responsibility for the . sound sleep of every mem- ber of her household will give them SIMMONS METAL BEDS Built for Sleep Twin Beds, Cribs, Day Beds— and Simmons Springs, in every wey worthy to go with Simmons eds. The *CORONADO" Design 1814—in Twin Pair Are Simmons Beds too good for guests and children LD habits often die hard. For instance—the habit of furnish- ing the guest room or children’s room with the beds discarded by Mother when she bought new furni- ture for her own room. That perhaps wasall very well when the only choice of beds was one of style and price. But now people are thinking of sleep, first of all. That means Simmons Beds, Built Sor Sleep—a clean sweep of all the old beds, and Simmons Beds in every bedroom. Twin Beds, by all means! One sleeper does not disturb the other, or communicate colds or other in- fections. * 8 6 Ask your dealer to show you the wonderful Simmons Beds—built for sleep. See how noiseless they are. No creaking of joints—nothing to work loose and rattle. A bed which invites complete re- SIMMONS ELIZABETH ATLANTA KENOSHA laxation of muscle, nerve and brain —actually inducing that sound, re- Sreshing sleep so necessary to every member of your household. THE **CORONADO" Design 1814—in Twin Pair 4 its inspiration from the etracery foundinold Spanish —Simmons new Square Steel seamless, smooth, beauti- led in the accepted dec- Simmons patented pressed steel iseless Corner Locks. Easy rolling of Twin Pai Specially pleasing in Twin Pair, If your dealer does not show you the Simmons line, you need only write to us. We will see that they are shown to you. “6 Free Booklets on Sleep!—Write us for ‘What Leading Medical Journals and Health Magazines Say about Separate Beds and Sound Sleep”’ and “Yours for a Perfect Night's Rest." COMPANY SAN FRANCISCO MONTREAL (Executive Offices: Kenosha, Wis.) SIMMONS Built for Sleep comicbooks.com