Life, 1920-09-16 · page 36 of 44
Life — September 16, 1920 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It features a large W.L. Douglas Shoes advertisement promoting footwear at $7-$10 price points. The ad emphasizes direct factory-to-consumer sales eliminating middleman profits—a common early 20th-century marketing pitch appealing to consumer economy consciousness. The remaining content includes book reviews (discussing novels like Gilbert Cannan's *Windmills*) and advertisements for *Sexology* by William H. Walling and the Prophylactic Tooth Brush. **No significant political cartoon or satire appears on this page.** The Douglas Shoes ad uses industrial imagery showing factory operations, but this is straightforward commercial illustration rather than satirical commentary. The page represents typical Life magazine content from this era—a mix of advertising and literary criticism aimed at middle-class readers concerned with value and culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE. THE SHOE THAT HOLDS AGE $722 $800 $900 & $10:0° SHOES FOR MEN AND WOMEN YOU CAN SAVE MONEY BY WEARING W. L. DOUGLAS SHOES CAUTION.—insist upon having W.L_Do' las shoes. The stam: that it version purged of its numeralled verses and printed like an ordinary book, in paragraphs long and short, and chapters starting on fresh pages. any better? hasnot been on the sole. The Latest mame and e best known shoes in the world. They (E are sold in 107 W. L. Douglas stores, direct from the factory to you y and $5.50 at only one profit, which guarantees to you the best shoes that can be produced, at the lowest possible cost. W.L. Douglas name and the retail price are stamped on the bottom of all shoes before they leave the factory, which is your protection against unreasonable profits. W.L.Douglas $9.00 and $10.00 shoes are abso- lutely the best shoe values for the money in this country. . They are made of the best and finest leathers that money can buy. They combine quality, style, workmanship and wearing quali- ties equal toother makes selling at higher prices. They are the leaders in the fashion centers of America. The stamped price is W.L. Douglas personal guarantee that the shoes are always worth the price paid for them. The prices are the same everywhere; they cost no more in San Francisco than they do in New York. W. L. Douglas shoes are made by the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. ‘W. L. Douglas shoes are for sale by over 9000 shoo dealers besides our own stores. ou, take no other make. If your local dealer cannot suppl; rder direct from factory. Seni for booklet telling how to order shoes by mail, postage free. price is Be careful Books (Continued from page 504) plainty to see changed or mutilated. emcee Is this really Do not those who read the Bible at all prefer a text to which they have heen used from childhood? Besides, President Mok, W.L.Douglas Shoe Co. aay Spark Street, rockton, Mass. SEXOLOGY ‘by William H, Walling, A.M., M.D, impartsin one volame: Keowieds ea f atber Sb onld lepar! MeGical Lanwledy ¢ a Hesbané Shealdtare. Koovtedze at oung Woman Should Hare. Sbealdttare., tame, S225 pesty’¢. Medical Write fern Ouber People's Optatons Purttan Pub. Co. Dept. 797, Central, Philadelphta, Pa. when it comes to such a product as Gilbert Cannan’s Windmills (B. Ww. Huebsch). Aside from the matter of Mr Cannan's views, he has none of the 9. tirical edge of the author of Erewhon and Erewhon Revisited. He may bea prophet, as well as the son-in-law of Sir James Barrie, but in this product of his never-laid-down pen, he is a wretched artist. Does he think a fantastic story should scorn all pretense of verisimilj- tude? Defoe didn't think so, nor Jona. than Swift, nor Jules Verne; and ever H. G. Wells at his wildest has usually endeavored to invest his weird tale with plausibility. Detail does it, Mr. Cannan! —but that might have meant some hard grubbing and only one book as the year’s output. { One more sample. You, by Irving R) Allen (Cosmopolitan Book Corporation) is of the type called “ inspirational"] Every sentence, or every two sentences] constituting a single assertion, has liberal white space fore and aft of it. We sup- pose this is to allow time for each dogma to sink into the mind; unless the room is provided for the reader to write down a denial of what he has just perused. Everything in the volume, we have ascer- tained, is based upon a great Law: “ Suc- cess comes to the man who gives more than he receives.” That seems to us pretty true, but we can’t help thinking we have heard the essence of it before. In some old, antiquated book, not even “ modern- printed.” Some day, when the produc- tion of new books slackens, we must try to look it up. Grant M. Overton, Recess FTER three days in the whale’s in- terior, Jonah was piously kneeling to give thanks to God for his escape, when his eyes and ears were assailed by: Six campaign orators, Three jazz orchestras, A free-verse magazine, A notice of twenty-five per cent. advance in the rent of his apartment, Seven newspapers with headlines promis- ing “ probes,” “grills,” “drives” and “wars on high price: Advertisements of fourteen guaranteed to double the mileage of his chariot and his chariot tires. Whereupon he rose from his knees swore softly ind fluently, and—signalled for another whale. accessories it is inconvenient (there is no index) to have to hunt around for the locale of, let us say, the camel and the needle’s eye and the rich man entering heaven. Matt.: xix: 24 is much simpler! This reprint of Saint Matthew is scarcely pocket-size. And The “ Modern-Printed” Bible is go- ing to take up a lot of shelf room. The case for the newest book is hash sb he rosgst {OF pe knows Tooth B DSK se yellow La ‘ooth Brush in comicbooks. Soul