Life, 1920-09-02 · page 44 of 52
Life — September 2, 1920 — page 44: what you’re looking at
What you’re looking at
This is primarily a **product advertisement** rather than political satire. It promotes Clicquot Club ginger ale, a non-alcoholic beverage made by the Clicquot Club Company in Mills, Massachusetts. The ad uses active, athletic imagery—baseball players, tennis, boxing—to suggest the drink refreshes people engaged in vigorous exercise. The text emphasizes that "pure ginger" protects against "sudden chill" and positions Clicquot as the preferred choice among active persons. The large bottle illustration and repeated brand messaging ("Clicquot taste, Clicquot color") use early 20th-century advertising techniques to establish brand recognition and consumer loyalty. A notable element: the ad includes a caricatured face (top right), whose racial characteristics appear stereotyped by modern standards, typical of that era's advertising practices. The overall message is straightforward product promotion without satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Qeonounced Koyce-Ko LCOS They All Like It * y | JATLES exercise, a bottle of Clicquot Club Ginger Ale is by all means the best re- freshment, if only because pure ginger is a safeguard against sudden chill. Very fortunate, this, for active persons, since Clicquot Club Ginger Ale is the very drink they all like, whether they are really thirsty or not. All over the country people are now say- ing “Clicquot” when they call for ginger ale. Clicquot taste, Clicquot color, and Clicquot liveliness all mean ginger ale to these constantly increasing numbers of persons, because those qualities are the same from every bottle of Clicquot, and the Clicquot blend has won them absolutely. If you've even once tasted Clicquot, you know precisely what you are get- ting when you order a case from drug- gist or grocer. i THE CLICQUOT CLUB COMPANY Millis, Mass., U. S.A, | Oxaagss 0 08 oar ovr i a EXTRA DRY, | GINGER ALE i Net Measure I5¢ Mud Ounces The Clicquot Club C° Millis, Mass.USA comicbooks.com{y)