Life, 1920-09-02 · page 45 of 52
Life — September 2, 1920 — page 45: what you’re looking at
What you’re looking at
This is **not a cartoon or satire—it's a straightforward product advertisement** for canned foods by Curtice Brothers Co. of Rochester, New York. The page promotes "Blue Label Foods," a line of convenience products including soups, canned meats (boned chicken and turkey), sauces, and preserves. The visual imagery shows domestic scenes: families dining together and people socializing, emphasizing that these ready-to-serve foods enable hosts to prepare complete meals "at a moment's notice." The advertising appeals to the early 20th-century concern with cleanliness ("spotlessly clean factory kitchen") and convenience—selling the idea that modern canned goods allow busy homemakers to serve quality meals without extensive preparation. The tagline "from Soup to Sweets—Ready to Serve" encapsulates the product range's appeal to streamline household labor. There is no political satire or hidden meaning—this is period advertising reflecting consumer values around efficiency and modern food technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BLUE LABEL FOODS om i P\ Blue Label Foods— from Soup to Sweets — Ready to Serve Tea kinds of delicious soups made from Rich Meat Stocks— Crisp New Vegetables— Fresh Wholesome Sea Foods. Blue Label Boned Chicken is all solid meat — it has that “home cooked” chicken taste you love— and it’s all ready—the minute you open the can. Soups, Chili Sauce, Ketchup, Canned Fruits and Vegetables, Boned’ Turkey and Chicken, Jams, Jellies and Preserves. The factory kitchen where Blue Label Foods are packed is spotlessly clean and the utmost care is taken in the preparation of every Blue Label Food. These wholesome Blue Label Foods are always ready for your instant use. Stock your pantry with Blue Label Foods—then you can serve a complete and perfect meal, from soup to sweets—at a mo- ment's notice. Write for our booklet “Pictorial History of Horpitality.”* It contain, many good menus and recipes. it be pleased to send it if you “will mention your grocer’s name, JURTICE BROTHERS CO. ROCHESTER NY. comicbooks.com